Kinder Surprise eggs, eggs with toys on YouTube mesmerize children
by jeasson jea businessmanKinder
Surprise Eggs are extremely popular around the world, but
illegal to sell in the US due to small toy parts which the FDA says could be a
choking hazard.
It turns out that
99.99% of the views of Kinder eggs on YouTube are on videos made by independent
creators, rather than the brand itself. At Octoly we call this a "love
brand," where fans are so excited by the product that they will make
videos and watch millions of YouTube views about the products, whether the
brand is involved or not. But while brands can no longer expect to fully
control the overall message about their products on YouTube, they can have an
influential voice. Kinder, in this case, chooses not to do so, which is
unfortunate. As the brand's creator they could engage with creators in exciting
ways to make the content footprint even larger, driving even more sales internationally.
Currently it's an opportunity lost.
Some observers
say that the popularity of these videos is partly due to something called ASMR,
or Autonomous Sensory Meridian Response, which is a new popular term that
essentially means that the sound of the unwrapping tinfoil makes you feel good.
Or maybe the videos succeed because they a combination of several things kids
like: chocolate, toys, and the surprise of multi-layer unwrappings. Here
are the steps in a standard egg unwrapping:
1.
Examine the original Kinder
Surprise wrapped tinfoil. It's largely white.
2.
Unwrap the tinfoil to find the chocolate egg.
3.
Break the egg open. It splits easily in half.
4.
Discover that it has white chocolate inside and there
is a yellow plastic container inside.
5.
Eat a bit of the chocolate.
6.
Open plastic yellow
container.
7.
Peer inside to see what you found.
8.
Reveal what the toy is by plucking it out.
9.
Play with toy.
10. Repeat
billions of times.
Here's an
example of the standard unwrappings in "Two Kinder
Surprise Eggs, BIG vs Small - Easter Collection from Ferrero,"
where a father records a video of his son opening the eggs. It has 4.4 million
views.
Check this video
as example : https://www.youtube.com/watch?v=Vhk2nXLB2WY
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Created on Dec 31st 1969 18:00. Viewed 0 times.