Killer Ecommerce Product Video Marketing Tipsby Bealive Media Media Production Company
Ecommerce product video marketing is getting increasingly popular day by day and the cut-throat competition has made it a need. Gone are the days when product video marketing was considered a luxury. Product video maker companies say that the competitive ecommerce market requires you to leverage product video marketing, if you want to survive in the market.
In this post, we will share some amazing and killer tips ecommerce product video marketing tips, but before we do that, let’s understand why you must use video marketing in the first place.
Reasons to use product video marketing
Visuals play a crucial role in ecommerce conversions. Customers cannot check out how a product looks like or works when it is not physically present. This is where product videos come handy. They are a great way to demonstrate the appearance, functioning and benefits of your products.
Now let’s take a look at some of the major benefits of using product videos for ecommerce.
Capturing the product from every angle
Product video makers capture the product from every possible angle to help customers imagine the product comprehensively. Product videos do what product images cannot do.
Convert prospects into customers
If statistics can be believed, about 92 percent of shoppers say that their purchasing decision was very much influenced by visuals. Statistics suggest that about 64 percent of prospects are likely to buy a product after watching the product video. Film production companies creating product videos say that the ecommerce landscape requires every business to have product videos on their ecommerce store.
Product videos help build trust and eradicate any potential doubts that may make customers apprehensive about making a purchase. Trust certainly helps increase sales on your ecommerce store.
Product videos do what tons of text cannot. Product descriptions can turn out to be quite tedious and time consuming to go through. Customers want to grab as much information as possible in the minimum time possible. Product videos can engage customers and provide necessary product related information without taking much time. Videos can attract customers’ attention in a jiffy.
Film production houses in Ahmedabad say that product videos require careful planning and must be left to the professionals only. When planned and created creatively and professionally they can do wonders to your ecommerce business. Your product video must be able to explain the benefit of the product, but it should be short and crisp. Product videos can boost conversions by approximately 40 percent if you place it on the home page.
Hope you found the post useful. For more information pertaining to product video creation or TV commercial production houses in Ahmedabad, feel free to write in to us.
Created on Apr 22nd 2020 02:21. Viewed 323 times.
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