Key Web Design Elements to Look for Creating a Great Website

by Isabel Blamey Professional writer


This article helps you to get an overview of the basic elements to focus on while designing a website for your business.

With almost every web designer promising you to design the website layout for you, it becomes really tough to find out the most talented professional who would actually deliver the best service. This is the reason you must evaluate the credibility level by going through the past projects before hiring a web design company in Australia.

Going through their accomplished projects would help you know about their work pattern, level of technical expertise, knowledge on latest trends, and skillset to deliver exactly what you are looking for. Following here we have listed down some of the key features which you must look for while evaluating their past projects in order to have a set of parameters for judging their technical prowess and innovative creativity.

Visual appearance and overall layout

The overall appeal of your website is an important element of website designing. The first impression of your audience is highly influenced by the overall layout and look for your website. Researchers have stated that it takes just 50 milliseconds for a user to inculcate an opinion of the website which, will further influence whether he will browse through the website or leave. Thus, you need to make sure that the website layout is intuitive, simple, clean, familiar, and most importantly accessible. Using ample amount of whitespace (along with margins and padding) would help all the elements some space to breathe. Moreover, grid-based designs can keep all the design items stay well-organised as well.

Strong graphics, icons, or photography are a great way to support your text and narrate a strong message to your audience but, always make sure that images being used in the website complement each other well along with exhibiting the essence of the brand in the right way.


The type of industry you belong to or the demography of your target audience play a vital role in determining the fonts or typography to be used for developing the message. Individuals with formal occupations like accountants and lawyers should ideally stick with unique serif fonts (with an extra bit that hangs off at end of all the letters). On the other hand, the photographer can opt for the airy and light sans serif font with no extra bits.

While considering the overall layout and design, you need to keep balance with freshness and normalcy. The text must be easy to read, and so you can keep the body copy to be at least 16 pixels. You can opt for a complementary font for accents or headings. However, you shouldn’t consider unnecessary sizing adjustments or more than three typefaces.

Colour palette

Needless to say, the colour palette is yet another major consideration while designing a professional website. An experienced Australian website company would always guide you to choose the colour scheme while paying proper attention to the perspective of your brand and the demographics of your target audience. For instance, individuals who are into more formal professionals can use the green or deep blue colour to demonstrate professionalism. On the other hand, people with an artistic background must rely on black and white for showcasing the vibrancy of their work. Another element you must consider is expectations of your readers. While young adults or teens might prefer bold colours, aged people or grownups will look for more matured and refined colours.


This is one area where you must not try to be overtly creative. Firstly, don’t try to use multi-tiered sub navigation or the animated hover effects. The basic navigational elements which are present in the header, body, and footer of your website must offer required information directly to the visitors thereby, saving much of their time.


Your website content must be easy to read and interpret, thereby helping your readers to extract the information clearly. Once prepared, try to review the content thoroughly to evaluate the purpose of each and every word being used. The extra words generally fade all the primary selling points of your brand and thus, should be eliminated. Also, you should use display text and headings for organising the sections and help your readers find the information you are trying to convey easily. Using break up and shortened long lists instead of rambling or long sentences is a better way to keep the content concise and well-organised.

Key takeaway!

You must understand that a lot of things work behind the screen to design a stunning website layout. Thus, you should always join hands with a renowned web design company in Australia to create a professionally sound and aesthetically great design layout for your website. Doing so will help you to stand ahead of your competitors thereby, enjoying more online traffic, leads, and final conversions.

Author Bio:

The author is the founder of a distinguished web design company in Australia that has helped clients across varied industries to design their websites skilfully. Being an ardent blogger, he likes to write informative blogs on various relevant topics including tips to choose the best Australian website company, benefits of professional web designing and much more

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About Isabel Blamey Senior   Professional writer

168 connections, 6 recommendations, 549 honor points.
Joined APSense since, June 21st, 2016, From Perth, Australia.

Created on Nov 3rd 2020 06:23. Viewed 89 times.


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