Key Takeaways Strategies Drive Trade Show Revenue

With applauded clients and partners for a workshop about the key strategies for driving more revenue at the trade fair booth, Triumfo has sales, marketing, and technology features explored with a vast variety of strategies to assist business owners to analyze and improve the overall sales process successfully.  We were happy to possess the prospect to network and exchange ideas with the best practices and representatives.

TRADE SHOW CHALLENGES & BENEFITS

Let’s see trade show exhibit challenges and benefits for trade shows, based on a study:

CHALLENGES FOR TRADE SHOW EXHIBITS

• With more than 50% of sales, representatives make little or no year-over-year contribution to revenue growth.
• Most salespeople don't understand, acknowledge or use their sales ratios.
• Marketing and Sales disconnect – Who designs the booth and who are staff members?
• More than 40% of the money goes to B2B marketing budgets as largest of any channel, which is quite expensive.
• Many sales representatives often struggle with establishing daily priorities for follow-up and giving results.

BENEFITS FOR TRADE SHOW EXHIBITS

• 80% of trade show exhibits attendees are adept in offering higher business.
• Higher business prospects.
• Most Attendees spend 9+ hours visiting booths.
• Attendees Travel a lot for attending trade shows.
• Maximum attendees are trying to find something “New”.

ANALYZING THE SALES PROCESS

Once the trade show has explored the challenges and benefits of any business, we must take a deep dive to check out the sales process and the ways that the

trade fair booth used for detailed phases of the sales process and the time required to execute each phase.

Identifying Sales Target >> First Point of Contact >> Operation >> Proposal >> Sale Won/Lost

A key takeaway from this analysis helps the participants to understand trade show exhibits drastically by reduction of the required time.

Critical elements of trade show exhibits and trade show display ideas

So, what all is necessary to check the presence of trade show exhibits and delivering the requirements.

Triumfo incorporates a trade show booth that has critical elements that are necessary for delivering the targets, as these include:

• Developing transparent, precise, and measurable objectives for what all is required for accomplishing.
• Personnel selection – what all things are critical when setting up a booth?
• Show process – what in a booth will maximize your strengths & showcase your brand/product? Blending personal interaction with technology to spot and nurture leads on the spot.
• Pre & Post Show Connections: Who are the qualifying audience? Whom do you target? What problems can be solved for them? It’s best to leverage communication channels before and after the show to propel the sales process forward and maintain sales cadence.

MANAGING THE SALES PIPELINE

All the workshop, participants must have delved into the management of the sales pipeline and the way that matches up with sales behaviors. With a subsequent number of discussions and enhanced training opportunities for everyone across the workshop, these points must be kept in mind:

• Your current sales strategy is giving appropriate sales numbers?
• Are you getting a transparent picture of Activity and Effectiveness?
• Do you have a platform around which you'll diagnose problems and successfully coach trade show visitors?
• Do you have a longer-term strategy that predicts revenue generation?

Keeping all the above points in mind, Triumfo helps you in driving trade show revenue and expanding your business abruptly. For any hassle, count on us at enquiry@triumfo.us

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Created on Jun 24th 2021 03:38. Viewed 353 times.

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