Keeping a Restaurant Website Updated

In the early days of the web, it was somewhat okay not to update a website once it was built. Static websites that had no interaction with users could be built once and left alone until they had to be redesigned.

 

But that is no longer the case these days. Even if websites are just static and heavy on information, they still need to appear modern and up to date.

 

Keeping a website updated is good business because search engines and people prefer it. While websites for restaurants and bars seem like the last thing that need to be updated constantly, doing so has the following benefits:

 

Customers Will Check for New Things

 

The restaurant industry changes rapidly, with new seasons or holidays. Websites should do their best to keep up.

 

Regulars want to see what’s special for holidays or different seasons. While social media accounts can update this, not everyone is on Facebook or Twitter. When regular customers see that a restaurant’s website is updated frequently to reflect different seasons and holidays, it makes a favorable impression.

 

Keeping up with the seasons isn’t just good for regulars; it also shows potential new customers that the establishment is staying relevant through all times.

 

It Shows Attention to Detail

 

Speaking of making a good impression, a restaurant website is only as good as the effort put into it by the owner. With a well-designed website that’s simple to navigate and has all the important information, it reflects the level of attention the owner put into other aspects of his/her business – namely the food, décor, and interior.

 

Updating Restaurant/Bar Websites

 

As a restaurant or bar owner, it can be hard and time-consuming to update a website. The simplest way to do it is to have a blog linked directly to the website.

 

A blog can showcase special recipes or latest news about the establishment. It’s easy to use and update, with no coding or design skills required. Having a blog achieves two things – it keeps the website fresh and provides content for visitors.

 

For the non-writers, social media sites that link directly from the website also work well because they don’t require long content. Simple photos with good lighting would suffice. To keep things tight and easy to update, it’s only really necessary to have Facebook, Twitter, or Instagram. There is no need to sign up for every social media account under the sun.

 

Then there comes a time when the actual website really needs to be updated, either because something about the brand identity or menu has changed. Or the design might be out of trend and needs to be freshened up. Whatever the case, working with a reliable web designer from the start will ensure that you have a hassle-free experience.

 

Are you ready to have a website for your restaurant or bar that attracts new customers and is easy to update? Contact Bjorn Wallman, Las Vegas’ highly rated web designer specializing in creating beautiful websites that fit your needs.