JUST DATA IS NOT ENOUGH - WHAT ELSE DO YOU NEED FOR A SUCCESSFUL DIGITAL SALES APPROACH?
Setting up processes for acing
through your digital sales is not an easy task - or is it?
Any marketing guru will have
oodles of wisdom to share on enabling digital sales - details about strategy, content,
process and technology. While most of our businesses can check off all these
points with confidence, we miss one crucial point - seamless integration of all
these elements, which will accelerate your journey towards your business goals.
However, achieving this ideal
seamless integration is also one of the main roadblocks.
The
right data at the right time
Most of the time, strategy and
planning proceed without many obstructions, but the tests of truth are in the execution
of these well-thought-of strategies. The huge gap between visualization and
implementation comes to the fore when a data-driven approach is not used right from
the strategy stage through to implementation.
For example, in content
marketing, to communicate with your target audience across multiple channels
yet personalize your message based on your specific audience persona you will
first need data to create pockets of audience persona and then more organized
data and automation to actually send out the communication. That's quite an
unimaginable task if you depend only on manual resources.
Does this mean that complete
automation at every stage of customer engagement is the ideal solution?
No! Your customers are human - a
completely automated approach would make them feel processed.
Bringing human touch to a data-driven process
Without building an emotional
connect with your audience, there is no scope for gaining their trust.
Moreover, assessing the responses to and trends of your initiatives is crucial
so you can make the required changes to your approach to get the desired
results.
Without these instances of human
touch, your compartmentalized fixation on data and automation might result in
consistent delivery of the wrong information to the wrong customers in the
wrong format at the wrong time.
With the right balance of
data-driven automation and human intervention, you will achieve your goal of
focused customer engagement.
Customer engagement after gaining trust
Trust building is not a one-time
initiative, not does it become redundant after your first interaction with your
customer. It's a recurring essential
throughout the customers' lifecycle. Relevant, good quality content,
customer-sourced content, and personalized customer interaction with strategic calls
to action will convert your customers to your trusted brand ambassadors.
Tracking and Analytics
At every stage, data, automation,
and human interaction play a crucial role in exploring and analyzing customer
engagement and buying behavior.
·
Why is the prospect
reaching out to you?
·
What are the
metrics related to impressions, visits, and registrations in response to your lead
generation and digital marketing efforts?
·
How many
unique visitors and repeat visitors are you getting per month?
·
Are you
making enough sales as a result of the generated interest
·
If not, then
where are you going wrong?
You can hence complement the best
tools and technologies with the best of human intervention to bring efficiency
and accuracy to your digital sales approach.
Your overall success depends on how well you
·
define your
business goals and objectives
·
develop your
unique strategy
·
prepare to
support your strategy
·
deliver a
customer centric sales process
·
engage with
your audience using quality content
·
and track
and analyze your performance continued customer engagement
In today's world, your customers
are pampered children since every wish of theirs gets fulfilled "on
demand". The only way to get them to notice you is to use the right
combination of data, automation, and human intervention and gain their trust.
For more details visit @ http://www.addkraft.com/services/
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