Jabong.Com - Tracing the Saga of Success

A portal that opened up to the public in January 2012, Jabong.com has redefined the term success in the world of e-commerce. Flipkart and Snapdeal were two of its major competitors who enjoyed a huge market share when Jabong was born. However, within a span of five to six months, this portal managed to thwart its competitors and establish a strong foothold in the e-commerce sector.

Jabong, a portal that has reached the zenith of success in just a few months, is the brainchild of Arun Chandra Mohan, Lakshmi Potluri and Praveen Sinha. Today, business stalwarts such as Manu Kumar Jain, Praveen Sinha, Mukul Bafana and Arun Chandra Mohan hold key positions in the organization and are successfully steering it towards further growth and expansion. The co-founders of Jabong started work on the design and structure of the site in 2011 and finally were able to launch it in 2012. While the focus of the leading online portals at that time was to offer customers lowest prices in the forms of deals and discounts, Jabong’s driving factor was its commitment to deliver a wide range of products within the shortest time frame possible, at prices that are within the reach of the common man.

Flipkart was basking in the glory of 48-hour delivery time frame when Jabong showed that it was possible to deliver the goods on the same day. At a time when people want everything instantaneously, Jabong’s speedy shipping and delivery stood out from the rest and contributed immensely towards its popularity. JaVAS, the exclusive delivery wing set up by Jabong, made prompt shipment a possibility.

As early as June 2012 (just 6 months after it started operations) Jabong welcomed close to 6.2 million visitors each day, while its competitor Flipkart welcomed just 4.2 million visitors during the corresponding time frame. During this period, Jabong had a reach of 4.8% within India while Flipkart had just 4.3%. The success of Jabong.com clearly shows that consumers today are not just interested in lowest prices, but also prompt delivery and impeccable customer service. In recent times, Jabong has a strong following of more than 17000 on Twitter and has amassed over 1 million likes on Facebook. This online portal has 90% of its budget reserved for digital marketing and advertising with just 10% set aside for television ads.

The daily revenue of Jabong.com stands at over $3,500,000 and is valued at over $1 billion in case the owners decide to sell it. Within just a year of its arrival, Jabong has been awarded the “Most Impactful Launch of the Year” and enjoys a coveted spot as one of the top three leading online portals in India.