Is Print Really Dead And Killed Off By Digital Printing

by VPP VINACOM Seo Manager

In recent years, while there has been a strong push by businesses to "go green" and reduce printing by moving toward digital printing formats, print has survived. Even though digital output has become commonplace for many types of things like emails, websites, text messages, and social media posts, it cannot be a replacement for certain types of materials that still need to be printed (https://vppvinacom.vn/thiet-bi-van-phong/may-in).

Some types of print media like pamphlets, books, brochures, and new product announcements still need to be printed on paper. These types of items go hand-in-hand with their digital counterparts and provide people with alternative methods of consuming media.

To illustrate, let's say you are at a tradeshow. Your company decides to pass out thumb drives with all of your media on digital format preloaded onto the drive. While this is a great marketing idea, it is not going to entice people at your booth to take the time to learn more about your business, products, or services.

This is where printed materials are vital. By having printed copies of the same media on the thumb drive, people can immediately see how your business, products, or service could benefit them. Additionally, the excitement created by printed media can increase the number of new leads you can generate during the tradeshow. You could even possibly convert people into new customers, right there on the spot.

As you can see, the use of printed media in this example is just one of the reasons it is not really dead and forgotten. Some of the other reasons print is starting to make a resurgence in certain areas include:

People are starting to disconnect from their devices more frequently. People are not spending as much time constantly on their smartphones, tablets, and computers. They find reading printed materials a more rewarding and relaxing experience than reading them digitally.

People don't have to worry about straining their eyes or "dry eye." These conditions occur when staring at a display screen too long. By reading printed materials like books and magazines, these conditions can be avoided.

People retain information better when it is in a printed format. When you go online and are reading materials, if you are like most people, you just skim through whatever is on the screen. If you were asked to recall what you read hours or days later, you might find you could not recall every detail. On the other hand, when we read printed materials, we tend to read them more slowly and fully digest the information. This allows us to more accurately recall what we read in greater detail hours, days, or even weeks later.

People pay more attention to printed marketing materials than digital materials. When we are online, we tend to skip over ads and other marketing materials and not give them much thought. However, when seeing printed marketing materials, we tend to pay more attention, especially if the designer uses exceptional graphics or humor in the printed materials.
Whether you have a small business or are in charge of a global operation, the bottom line is, while you may be using more digital printing, do not overlook the importance and benefits that printed materials could provide your business.

Family-owned printing company Biltmore Pro Print since 1981 has been offering printing solutions and services for individuals and businesses of any size. The printing company provides access to a variety of personalized and customizable modern and conventional printing services, including brochures, tradeshow graphics, pamphlets, and full-color printing. To learn more about their services, please visit their official website at website or call (602) 954-6517 to speak to a representative.

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