Is Online Paid Advertising Worth Adding to Your Marketing Mix?

We at Blu Ocean Innovations have published a blog called 'Should You Add Paid Advertising to Your Marketing Mix?'. This article brings to light the most important aspects of the effectiveness of paid advertising. You can read the full blog at https://bluocean.blog/2020/09/15/should-you-add-paid-advertising-to-your-marketing-mix/

The blog includes several interesting pieces of information, one in particular, is that most local businesses want to appear prominently where the vast majority of their consumers spend the greatest amount of time—online. That means you should consider adding paid online advertising to your marketing mix. According to a recent State of Digital report:

*Social is expected to command 40% of the ad market by 2022

*63% of digital spending goes to the duopoly of Facebook and Google

*12% of digital spend goes to the next five top publishers (Amazon, Microsoft, Oath, Twitter, Snap)

This should be of particular interest to business owners and managers because it highlights how powerful paid online advertising can be in generating exposure - and ultimately help in adding in more customers.

One of the most important pieces of information the blog tries to convey and communicate is that paid online advertising might seem overwhelming and expensive, but it's actually an effective method with the right targeting and budget. Even with quick results, paid online advertising can prove to be a testing ground, especially for people who are not familiar with PPC management. But with the ability to get hyper-local with ad targeting, many local businesses believe paid online advertising is worth the effort and costs.

Keep in mind that the effectiveness of your PPC campaign relies heavily on seamless user flow, your budget, keywords, and a few other factors. If you want more eyes on your business, then paid online advertising will get you the results you are looking for.

Regular readers of Blu Ocean Innovations will notice the blog takes a familiar tone, which has been described as 'informational'.

Blu Ocean Innovations now welcomes comments and questions from readers, in relation to the blog, as they are intent on providing relevant and useful information to our clients and readers. The reason is simply that they want to help their audience with tips and information regarding online marketing.

If you have any specific question or comment about this blog, or any blog previously published on our site, feel free to contact us via our website at https://bluoceaninnovations.com/

Once again, you can read the complete blog at https://bluocean.blog/2020/09/15/should-you-add-paid-advertising-to-your-marketing-mix/

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Created on May 10th 2021 11:22. Viewed 211 times.

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