Is It Time to Change Your Blog's Niche?

If a frowny emoticon best describes your analytics or ad revenue report then you’ve come to the right place. You put a lot of time into carving out your niche, generating ideas, and building your authority but you’re paddling in circles with one oar. So should you consider redefining your blog’s niche?

Changing your blog’s direction is a huge step to take. So before you make your toughest decision since choosing between minesweeper and solitaire, we are going to give you a few key solutions to implement first.

5 things you need to know before redefining your blog niche

1. My traffic is increasing…. But my ads aren’t getting more clicks

More traffic looks nice on a graph but does not mean more money, If you run ads then you need to get people to click them.  In many cases, your ads will be contextualized to your content. This means that the ad network you use attempts to match between your content and the ad content.

Driving the right traffic is more important than driving more traffic. Getting the right kind of people to walk in the door is more important than a deluge of window shoppers, so the first step in deciding whether to redefine your blog’s niche is to decide why your increase in traffic is not resulting in clicks.

Look at how you are qualifying your traffic. If you don’t have the right title tags and keywords in place, your organic traffic drivers will open the wrong doors for the wrong audience. Remember that all traffic is not created equal (think spam comments that say “this blog post is great information”).

You  want to make sure that you are optimizing your tags so people know exactly what’s behind the link they are about to click.

Targeting with the appropriate keywords will not only help you with Search engine optimization in the long run, but will also place the right audience in front of your ads, and will allow you to target higher paying CPCs (cost-per-click).

Optimization should always be a concern, and if you are placing advertising on your website, evaluating and optimizing is necessary to improve your ad revenue. This includes using tried and true tactics to avoid banner blindness.

While seeing a spike in your number of visits is always great, it means nothing if those visitors aren’t the type of people who will click on the ads you serve.

Focusing on the right targeting and keywords can help you determine whether deciding to redefine your blog’s niche may be premature.

2. Certain types of blog content work better than others