Is It Ethical Issue To Manage Online Reputation?

From the historical birth of the concept in reputation management, it was extension of public relations outside of media relations. Wikipedia and international media have published a lot of articles on this concept and practice. The reputation itself as a goodwill is in everybody’s interests.

On the positive development after the birth of internet and social media booming, online reputation management is used to evaluate consumers’ feedback on services and products, the sharing and referral.

Before the advancement of internet technology, the reputation management was conducted by monitoring any print and broadcast publications, audio and video, to detect any mentioning of individual name, brand or company. All the information was gathered and preparation was made on how to response to it. That’s how it worked.

Nowadays, all the process can be done on the information technology infrastructure. It is like sowing electronic web across wide spectrum of information flow to filter out certain items that are relevant to you as public figure, brand, company or services. It is a way to bridge the gap of what the expectation of your audiences and how you can address it acceptable and even more than expected.

Online reputation management service is indispensable considering how fast information can make its way on the internet. It is a mechanism to detect early any problem or issue with reputation. There are two practical approaches to address the ethics of reputation management.

1. Being Proactive
Online reputation management can take forms in serving positive, informative, useful content about name or brand. If you do not act proactively, the negative contents may be suggested by algorithm to be at the top of the search results, as there is no alternative original, factual content that is more relevant.

2. Being transparent
When a business engage online reputation management service, then the reputation management service will lay out the plan on how the process works and does not employ the black hat techniques.

As most of the work is performed for the search engine’s result, SEO techniques will a part in the process. Good online reputation management service will comply with Google’s best practices. If you are looking for information to help you decide the right service for you, please visit this page Online Reputation Management Services