Is Apple Planning to Launch Their Own Search Engine?

A recent media stories some days ago got my attention of reports that Apple is working to create their own search engine similar to Google, the king of all search engines.

Apple won’t be able to compete with Google in search overnight. But the fact that it is trying? This is the fascinating move, for a company known more for its brilliantly-designed products. Just as interesting is the answer to “why now?”

It will not be easy to compete with Google, but then again, building its own technology is not a new task for Apple. Most recently Apple announced that they moving away from Intel’s chips — and unifying all the hardware (Mac, MacBook, iPhone, iPad) using the same code and dev environment. Where there’s a will (and about $200 billion in the bank) there’s a way.

Currently Google employs nearly 114,000 people, I'm not sure and not sure all of them working on search. If we say 5% people are directly involved with the Google Search Engine, that's about 6,000 people.

Many people Apple hires to develop their search engine will come from Google and that caries risks. Apple will have to be careful not to end up like Uber, being sued by Google for stolen information.

There is a rumour going on that Apple is developing their own search engine to take on Google. A new report from the information.com website describes Apple's ongoing project to develop in-house search capabilities. The Apple search engine will be a direct rival of Google Search. According to the report's, If Apple developing their own Apple search engine, then it cannot realistically happen within the next four years.

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