Introduction to Email Marketing - Advantages and Factors for Success

by Akash Jain Digital Marketer

Email marketing is one of the effective digital marketing strategies for sending emails to prospects and customers. The marketing emails convert prospects into customers and turn one-time buyers into loyal customers.

Email marketing also helps us to connect with the audience to promote the brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story.

Email Marketing is one of the most popular marketing channels for any business. It gives you the chance to tell your brand’s story, stay connected with your audience and grow your business while increasing sales.

The most specific part of email marketing is that you own it! Email marketing or internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is the same as direct mail except that instead of sending mail through the postal service, messages sent via email.

Email marketing has different key advantages including the following:

An exact return on investment can be tracked.

Email marketing reports as second only to search marketing as the most effective online marketing technique.

Advertisers can reach large numbers of email subscribers who have opted in to receive email communications on subjects of interest to them.

The email also allows marketers to reach out to consumers with personalized, relevant, dynamic messages.

Transactional emails may also allow businesses to respond to important consumer events like purchases or shop-cart abandonment.

Email marketing is CHEAP, promoting to hundreds of consumers via email is going to cost you really less compared to other channels of advertising.

Emails can also target to your ideal consumer. It can help you target customers on the basis of a specific age group, a particular gender, interest, etc.

By the analytics available today it’s easy to track responses to your emails in finding out what parts of your campaign are working and what parts aren’t. With this information, you can then react to change your campaign strategy if need be.

Success factors of email marketing

Creative – so, creative refers to the design of the email. particularly, it is also a good idea to ask each customer whether they would like the emails in text or images as there is often a great preference for one over the other.

Relevance – Targeting, targeting, and more targeting. You can Make your emails relevant and personalized to each recipient if you want that response rate to rise.

Timing – Select a particular time for sending out the email may be at the day time. You can test and measure what timing works best for which email.

Integration – Companies cannot rely on one method of marketing or nor can they rely on several methods of differentiated marketing. Instead, best marketing practices use integrated marketing communication where all the aspects of their promotion work together.

Landing Page – Want those emails to turn into sales conversions? Don’t hyperlink your customers to the home page, show them exactly where you want them to go and make it quick and easy to complete any forms.