Introduction to B2B Product Marketing

by David Jones Digital Marketor

It is a well-established fact that the ongoing epidemic has greatly affected product marketing by B2B marketers. B2B researchers do 12 searches before floating around engaging with a specific brand site. Since there are already some alternatives to work through these conditions, it shows clear signs that marketers need to have a top-tier sauce product marketing strategy to thrive during these times.

In the list of barriers that B2B sauce marketers have to overcome, technology product marketing is at the forefront, followed by a lack of precise product marketing management technology. Apart from this, lack of brand loyalty, difficulty in understanding customer intent, inability to persuade customers for repetitive purchase and availability of too many options are some of the major hurdles that sellers are unable to find a solution on customer journey.

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Although the product marketing process is not easy, questions remain as to why product marketing is important, who markets my product for me, and how we fight product management and product management. B2B product marketers have a long way to go before they can finally unleash the true potential of product marketing and everything surrounding this business area.

In this blog, we will take you through product marketing and provide insights that will help you build a product marketing framework that ensures maximum ROI. Let's get started!