Instagram NEW FEATURES - WHAT DO I NEED TO KNOW?

With more people staying at home, self-isolating and online shopping is becoming more popular than ever, businesses around the world are waking up to the need to maintain an authentic and modern presence in social media.

With over 500 million users every day in Instagram, and new features come out all the time, it can be very difficult for companies to keep up to date with the latest trends and features available to them Digital Marketing Agencies Stafford  and to find out which ones have practical applications in business lines them or in relation to their current audience or ideal.

Instagram has had a swag of new features added in the last few months so to help you out, we have researched and found the key details you need to know. This is it ...

instagram SHOP

Last month, Instagram launched Instagram Store, a new way to sell both brands and creators. An instagram shop is also a great way to shop for the latest trends and exclusive preview as consumers. Instagram store is currently only available in the United States but has expanded globally in recent weeks and our prediction was not too far away in Australia at all.

instagram store

Users who are interested can find features on the mobile application Instagram shop located next IGTV Explore page. On this page, users will be shown personalized recommendations based on the brand as they engage with and follow.

They also will see a curated collection of Instagram's own store team which aims to promote emerging businesses and their creators. At this stage, the business featured in this section organically. However, this feature may be redeemable in the future, with the potential for generating business-sponsored campaign.

This new feature allows users to complete their shopping experience on Instagram with all the necessary browsing, organizing and choices available in-app purchase. user-friendly experience will probably capture very fast with online shoppers, particularly in the wake of COVID-19 restriction brick and mortar retail.

FACEBOOK PAY

consumers concerned should be made aware that all Apps Facebook, including Instagram, slowly incorporate Facebook Pay as instant-paid choice. This feature is said to be "safe and smooth" with the anti-fraud monitoring is strong. Facebook Pay also provides the option to set unique pin and Touch and Face ID.

In addition, Facebook users are also protected by the Pay Purchase Protection for all eligible products purchased via the app. In case the item is damaged, lost or badly made, consumers will be given a full refund.

To gain an edge over competitors, businesses must often and consistently tag their products in very attractive, the quality of the image. It is also suggested that businesses create product collections in Instagram Shop for ease of consumer use.

In short, if you are selling a product and have a Instagram account, there's never been a better time than now to arrange for Instagram Shopping. Preparing to sell on Instagram relatively easy shopping. This feature is available in your Instagram feed and Instagram story. However, you must meet several criteria in order to qualify.

THIS INCLUDES:

Mainly selling physical goods - Instagram account must be a business that primarily sells physical goods. Facebook (owner Instagram) continue to test this feature and hope to expand availability to more accounts in the near future.

Is your business accounts linked to Digital Marketing Companies in Stafford Facebook Catalog - business accounts you have to connect to Facebook Catalog in Facebook Business Manager. It can be created and managed in the Catalog Manager or Business Manager at Facebook, or through Shopify or BigCommerce platform.

Once you have all been linked, you're ready to sell!

Go ahead and submit your account for review by going to the Business and Shopping Instagram press. This process normally takes several days.

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