Innovative BDA Strategy for Product Marketing
The BDA strategy is proving to be a universal technique applicable to different types of marketing such as webinar, product and service marketing. The best thing about this action plan is that it works for different types of product marketing strategies. When in doubt, use this strategy to get a new product out on the market and make sure your product is a success in no time.
Before you start
Product marketing is a long process. Too many levels are involved in the product marketing process, from product launch to market launch. Make sure to do the following before finally putting your product on the market:
- Regular reminders of your product launch
- Create the highlights of your product
- Share interesting facts and benefits of your product
- Find new ways to market your product on social media
During the process
Your product marketing methodology will not stay the same for all products. Hence, as a product marketing manager, you need to be proactive once you have launched your product. Some product marketing responsibilities that you have once the product is in motion are:
- Keep your potential customers in touch through various activities
- Conducting polls and polls to see how your audience is reacting
- Send out as many personalized messages as possible
After the start
The product marketing process should continue even after the product has been launched. Once the product is in the market, there are several different ways that your potential buyers can perceive it. To ensure that your SaaS product marketing strategy is successful and that product marketing and sales promotion are in sync, here are some things to do after you start:
- Retargeting through various media
- Reuse relevant existing content
- Be spontaneous in your answers
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