Initial Coin Offering - What It Is And How To Promote It Effectively

Initial Coin Offering (ICO) is one of the capital-raising activities. This is by means in which startups, business people, entrepreneurs, or project holders have an opportunity to raise capital for their crypto-based projects. If you are the one who is up with the project, starting a crypto venture, it is crucial to get the attention of wider investors for fundraising. Yes, it is well-known that creating the ICO token is not only sufficient as it is mandatory to make your project noticeable with the implementation of ICO marketing strategies.

Here Are The Ways You Could Make Your Project To Reach Target Investors

Straight to the main point, promoting the ICO token and reaching out to the broader target investors are vital. For this, you have to carry out the following effective ICO marketing tactics. 

Content Marketing

Undoubtedly, content plays a vital role in the world of digital marketing. Focus on covering various topics regarding your project by posting blogs. Ensure that the content is relevant and unique. 

PR Marketing

PR Marketing plays an important role in creating brand awareness even among the global target audience. Eventually, paving the way for converting target audiences to potential investors. Publish press releases on well-known and reliable submission sites with relevant content.

Social Media Marketing

Social media marketing is so far the best way to promote anything, even for business purposes. Through social media networks, promote your project and get better reach. Notably, there is a point that social media does not support the promotion of ICO tokens and hence the marketing should be based on your project details.

Discord/Telegram Marketing

Discord and telegram are instant messaging applications in which one could build community and share texts related to the project. In today’s world, these applications are overtaking social media channels. The number of active users in Discord is 20% more in comparison to other social media platforms.

Email Marketing

Email marketing is a traditional way. In this process, collect the email addresses of the target audiences and send emails regarding your projects in such a way that you won’t spam. However, send newsletters and increase the chance of viewing it with an eye-catching subject line. 

Wrapping Up

These are the most common methods which are effectively implemented to market the ICO tokens and thereby increase investors' count for fundraising. Apart from the mentioned ones, there are several other strategies that will work, including website creation, ICO listing on popular exchanges, influencer marketing, affiliate marketing, video marketing, and display advertising. In order to make it easy, partner with the ICO marketing company or team. They will take care of everything from determining the target audience and promoting your project by implementing result-driven marketing approaches.