Infographic Services for better presentations
by Sia Pitt BusinessA famous infographic milestone occurred in 1857 when English nurse Florence Nightingale used information graphics to persuade Queen Victoria to improve
conditions in military hospitals. She used a Coxcomb chart, a combination of stacked
bar and pie charts, depicting the number and causes of deaths during each month
of the Crimean War. One look at the chart made it clear that the Russians were a
minor enemy: the real enemies were cholera, typhus and dysentery. It
clearly makes more sense then, to invest a little time and money to create
infographics.
Another big step in the story of infographics was taken in 1931,
when Harry Beck created the first map of the
London Tube showing only
lines to depict public transit routes and stations. This was an important
development, because it moved visual diagrams into everyday life. The way to create infographics
that make an impact is to make sure that the message is clear,
easy to digest, and eye-catching. But the process of distilling data into a neat
little chart, bar graph, or Venn diagram usually requires pages and pages of
messy preparatory sketches, which are rarely seen by the public.
It can be anything from a colourful collection of doodles and drawings, to
digital mock-ups that offers invaluable insight into how a pile of statistics
can evolve into artful diagrams about anything from the shopping habits of
American men to the adulteration of olive oil. It can be used to create something visually appealing as well as informative and
hence it can tremendously boost corporate presentations. You
can position the most important numbers up front, where they have the most
impact. A picture can evoke emotion, motivate and entertain. Instead of text,
consider posting infographics on your website. You can use them as an entertaining way to make a serious point.
Younger clients don’t want to read a
lot of text, even in bullet format. An infographic quickly gets their attention
and makes your point across far more effectively. If you have office
rules, or an issue that needs to be addressed, don’t post a lengthy list of
regulations on the bulletin board in the break room. Post the information as an
infographic and your message will get noticed. Infographics continue to take center stage as a way to attract links
and promote social sharing. A well-designed, attractive infographic is more
eye-catchy than an outreach. There are professionals who will provide you with
such high-quality infographic services.
So often,
excessive information is conveyed sloppily, thoughtlessly, without enough
attention to the reader's experience. That's what makes it so important to
understand how deliberate infographic designers are about their process: many
graphics look deceptively simple, but great visualizations aren't whipped up in
an instant; they're planned impeccably, as these sketchbooks reveal. As Heller
and Landers write in the book’s introduction, "Raw Data, Fresh
Cooked," there's a bright side to the information overload. So create
infographics, make an impact.
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Created on Dec 31st 1969 18:00. Viewed 0 times.