Articles

Influencing Factors You Must Consider for Link Building to Your Website

by Andrew L. Digital Marketing specialist

Gone are the days when business owners could afford focusing only on core processes to expand their brand. It is the time and age of unbridled digitalization. Today, all businesses need a top digital marketing solution for a super effective SEO strategy in place.

Quality link building happens to be a much trusted methodology incorporated within SEO strategies. Every link will act as a roadway for people to travel from one page to another. Linking to sites with higher authorities and procuring relevant backlinks from them carries a lot of weightage in SERP ranking.

A reputed link building agency will definitely consider it as a top digital marketing solution and use it as a cornerstone for SEO. Here are some factors to consider when aiming for quality link building to generate higher ranking, increased traffic and better leads to your website.

       What determines a high-quality link?

Often we fall under the trap of obsessing over the quantity of links as opposed to the quality. A competent digital marketing service provider will stress on quality link building more than anything else.

When you are starting off, you have a brand new website. However catchy and optimized it is, truth is, it has zero domain authority. A link building agency will try to get as many relevant backlinks from more established websites which have better ranking and have secured Google’s trust over time. When such websites link back to you, a certain amount of ‘link juice’ is passed on. This helps in improving your website’s ranking score. Quality link building is the first step of an extensive SEO strategy and a seo services firm will treat it as a building block. 

       What kind of anchor text should be used for quality link building?

Anchor text refers to the words that are clickable in a hyperlink. It is up to the SEO experts of a link building agency to use the best possible anchor text. The idea is to make the backlinks relevant and interesting enough for maximum to readers click on it. Manipulating search results with unnatural backlinks can cost you severe penalties from Google. Through consistent outreach and quality link building, you point a high authority website towards your content and they decide to link it back. Thus, readers get to peruse relevant content that is much useful to them. Sometimes, using targeted keywords as anchor text will work as a top digital marketing solution for solidifying a good ranking position. However please ask your hired link building agency to refrain from using too many of these. Google robots are great at sniffing out manipulation and that can result in negative SEO. 

       What should be the word count on my pages to get a better ranking?

Well, the internet has a lot of information to offer. But that does not mean you can lap it all up without some fact-checking. In fact, if you have hired website link building services they will treat webpage optimization as a top digital marketing solution. They will tell you how much content is needed on specific pages. Truth be told, there is no hard and fast rule towards incorporating quality link building for better rankings. The word count should remain specific to your page content.

You might make the mistake of following random online articles stating it is absolutely necessary to have so-and-so number of words on a web page. Please refrain from forcing your hired link building agency to churn out as many words. It would be a waste of time, energy and resources towards incorporating a futile strategy. Your word count depends on the intention of a page and how engaging the content is, period. 

       Should I outsource quality link building and other repetitive SEO task Processes?

If you are running a business, you must already have a lot on your plate. Quality link building is just one out of many tasks incorporated with SEO, and in turn, online marketing as a whole. It’s true, it will be considered a top digital marketing solution if you happen to have picked the services of a professional digital marketing agency. The answer to this depends on your work pressure, honestly. Do you have the time to navigate your way through the complexities of relevant and quality link building? It is a tedious job and often times ROI is not generated immediately. Our advice is, go for a professional link building agency instead.

Remember, link building is a complicated and considerably time-taking process. If you do want to take it up yourself, you can take help from a number of tools available online. Some will help you keep a tab on your competitors' backlinks, while others will point out your bad backlinks. Having said that, it is best if you pick a link building agency with affordable rates. This way, you can incorporate quality link building, efficient content marketing, a profitable paid ad campaign and much more into your digital marketing efforts


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About Andrew L. Freshman   Digital Marketing specialist

9 connections, 0 recommendations, 35 honor points.
Joined APSense since, November 5th, 2019, From Cincinnati, Ohio, United States.

Created on Feb 7th 2020 07:34. Viewed 262 times.

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