Articles
Indian Oil, Bharat Petroleum, HPCL launch model retail outlet scheme
by Larry Chetan BusinessNew
Delhi: Three oil PSUs - Indian
Oil, Bharat Petroleum Corporation Limited and Hindustan Petroleum Corporation
Limited - have announced the launch of Model Retail Outlet Scheme and a
Digital Customer Feedback Program called Darpan@petrolpump to enhance service
standards and amenities. They across their networks serve over six crore consumers
everyday.
The initiative was recently
inaugurated by Hardeep Singh Puri, Union Minister of Petroleum and Natural Gas
& Housing and Urban Affairs, in the august presence of Rameswar Teli,
Minister of State for Petroleum and Natural Gas, and Labour and Employment, and
Tarun Kapoor, Secretary, Ministry of Petroleum and Natural Gas.
In order to keep pace with the
rapidly changing consumer behavior and a view to offer a heightened customer
experience in retail outlets, oil marketing companies (OMCs) aim to benchmark
retail outlet standards for ensuring standardized customer facilities through
these initiatives.
The scheme involves an intense
five-level evaluation process of over 70000 retail outlets in the country on a
set of core service and facility parameters as well as standard of customer
amenities, e.g., clean and hygienic washrooms, customer centric innovative
offerings etc. The retail outlets have been divided into 4 categories based on
sales performance, facilities offered and their percentage of digital
transactions at the point of sale in keeping with the Digital India imperative.
Top performers will be awarded the
'Shresth' and 'Uttam' awards by the Ministry of Petroleum and Natural Gas and
the 'Rajya Sarv Pratham' awards by the respective Oil Companies. The digital
customer feedback program, Darpan@petrolpump, a unique, real time feedback
program was also launched and customers will be encouraged to give
their valuable feedback which will go a long way in enhancing service standards
at the retail outlets.
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About Larry Chetan 
Business
427 connections, 1 recommendations, 1,352 honor points.Joined APSense since, December 1st, 2012, From arizona, United States.
Created on Dec 24th 2021 02:41. Viewed 158 times.
