Independent Contractors: How to Expand Your Personal Brandby Rayanne M. Writer
As an independent contractor, having a strong personal brand is key to finding new customers. If your business isn't known by many people outside of your family and friends, you'll have a hard time driving growth and profits. Luckily, expanding your brand's reach from just a few people to thousands if not millions isn't beyond reach even for an independent contractor with relatively fewer resources than that of a full-blown company. Here are five tips on how to do just that:
Be Active Locally
Establishing a local brand presence helps you set up roots for your business. Depending on what type of business you are running, focusing on your local customers may actually help drive costs down. For instance, if you operate a dog-walking business or a flower delivery business, locals should be your bread and butter. Be active within your local community by hosting events, leading free classes or workshops, writing a Q&A column on your local newspaper, etc.
Get a Logo
There is a reason why companies are willing to spend thousands of dollars for the right logo, whether it's just the iconic Swoosh logo of Nike or the bitten apple by Apple. A logo is more than just an image; it serves a symbolic purpose for your brand. And despite its simplicity, logos can be powerful in helping you get the brand recognition that you need. Just like a website, a well-designed logo can convey professionalism, trustworthiness, and quality from the consumers' standpoint. Once you have a logo, start using it everywhere including your website, business cards, vehicle, etc.
Get a Website
Advertise on Freelance and Gig Economy Sites
Independent contractors are lucky enough to have a ton of platforms today where they can advertise their services, connect with similar businesses, and find potential customers. Upwork, Freelancer, YouTube, Fiverr, and Thumbtack are only a few of the many sites and apps out there that bridge contractors with their target markets. The cost for each lead will vary and could either be a fixed price or a percentage of the project's total cost. You can expand your search radius to as far as the app allows, which can be anywhere from 50 to 200 miles away from your location. This feature can be very useful in getting your brand out to neighboring towns and cities.
Be on Top of Your Marketing Campaign
Quality control is key to avoiding negative reviews and unflattering feedback both off- and online. If there is a dissatisfied customer on social media, respond in a professional and helpful manner. Monitoring your online reputation is one of the tasks that gets added to your list when you're expanding. The more territory you cover, the more likely you'll stumble upon trolls and unreasonable customers. Review sites, like Yelp, and setting up Google Alerts are few of the ways that can help you monitor what people are saying about your brand online. Google can notify you whenever a new article or review is published on the web that includes keywords that you select, which should be your business' name or your own name.
Working as an independent contractor has many benefits - flexible work hours, uncapped profit potential, ability to choose clients, and so on. But in order to enjoy these benefits, you'll need to work towards building a reputable brand that can draw in clients consistently and with minimal effort. When building your personal brand, let other people work for you. Strive to do a good job with your first set of clients and let them get the word out about your business.
Created on Sep 3rd 2020 14:41. Viewed 89 times.