Increasing Your Healthcare Clinic Visibility with Backlinks

They don’t call it the information superhighway for nothing. The internet allows you to exchange information and make connections instantaneously. With Healthcare backlinks, you can create a new roadway that leads prospects to your practice, each time you link up with another website.

Backlinks are created by sharing a reference to your practice on another business’s website, social media feed, messaging, or other online assets. They help to create a consistent flow of new leads to your clinic. To help you make the most of backlinks, here are 10 suggestions:

1. Meet New Clients at Events

Though most of your first impressions are made online these days, as potential clients find you through search engines, there’s nothing like making an in-person impact. Local events allow you to make a personal connection that clients and prospects will never forget.

Events like local carnivals or health expos often include fun family-friendly activities that keep people in a light-hearted mood. Under those favorable conditions, you can share your expertise and inform the public about the services you offer.

Even if you do not plan an event yourself, you can participate in one by setting up a booth or being a sponsor. This will give you the chance to place your logo and practice information on materials that are visible throughout an event.

2. Be Generous with Your Knowledge

The internet is awash with misinformation, rumors, and downright lies that can negatively impact your clients and prospects. Be a shield for them by sharing your expertise with informative articles and content that is fact-based and answers their burning questions.

Your generosity will show that you are dedicated to the health and well-being of readers. Ultimately, they will see you as a trusted source of information, and your practice will be the first one they think of when they’re ready to make an appointment to resolve a problem.

3. Seek out Interviews

Building your own audience from scratch takes time, and it is quite unnecessary when you can share an audience with someone who already has an established platform. Influencers on YouTube, Tik Tok, or Instagram who are famous for content centered on wellness are a great resource to tap into for interviews.

They have already built trust with their audiences, and that trust will transfer to you when they interview you.

4. Publish FAQs

You already have a wealth of answers to questions commonly asked by people seeking healthcare. Why not compile them into a series of FAQs on your website?

Include frequently asked questions like:

• “How can I relieve back pain at work?”
• “What’s the best treatment for carpal tunnel?”
• “How can I relieve neck pain while driving?”

Be sure to phrase your FAQs using the exact keywords that people use in their web searches.

You can specialize your FAQs to pertain to sports injuries, car accidents, COVID recovery, and more. You can link to your FAQs from most of your online content, to provide readers with useful additional information in a single click.  

5. Create a Useful Guide

A guide or eBook will showcase your knowledge and elevate your credibility among users. You can publish one with a series of exercises to improve posture, or one with nutritional information.

Publish these materials for free in exchange for an email to add to your online marketing list, or bring in a little extra income by charging a fee. Self-publishing websites like Amazon or Kobo make it easy to publish and distribute your creative publications.

6. Help New Clients to Find You via Your Business Profiles

Your first impression should make a quick and meaningful impact. Check your online profiles on:

·      Google My Business

·      Yelp

·      Yellow Pages

Make sure that your contact information is accurate and consistent across platforms. The information will be directly crawled by Google’s algorithm, and the more accurate it is, the easier it will be for clients to find your practice and pull up directions to your clinic using Google Maps.

7. Request Online Shoutouts

Even when you can’t show your face in an interview with an influencer, you can still benefit from their audience and good reputation. Request shoutouts for your practice on popular news and media outlets.

Your local news station may have a health segment on the nightly news. A local university may have a podcast or radio program that reaches thousands in your area. If a local journal with health-related content is widely circulated in your area, by all means, seek a shoutout from its article writers.

Shoutouts provide you with valuable word-of-mouth advertising that all practices covet.  

8. List Your Practice in Health Directories

Free healthcare backlinks can be a real boon to your practice, providing you with increased exposure and enhanced search engine optimization (SEO). One easy way to get free backlinks is to list your practice in directories.

Remember that healthcare directories include information for countless other practices besides yours, so make your profile pop with great photos, memorable slogans and keyword phrases, and a concise message that gives users a good reason to walk through your doors.

9. Mingle on Quora or Reddit

Quora and Reddit are online chat forums that are open for discussion and debates on almost any topic under the sun. Look for healthcare-related topics on these platforms and get in where you fit in!

You may find that a lot of misinformation is spread on such forums, but they are popular resources for people who want their questions answered online. Help people with legitimate health concerns by guiding them to the right answers, and make connections in the process.

10. Offer Samples

Everybody loves free stuff! As a healthcare practitioner, you can give potential clients a taste of your expert services with samples. You can offer neck massages at a local fair, or set up a booth in a mall. Let visitors try out a new knee brace or other useful medical device.

Experiencing a moment of relief that you provide has great power to make prospects desire your services on a more consistent basis. Plus, these encounters give you a chance to build your mailing list as you collect their information for future correspondence.

Beef Up Your Healthcare Marketing Strategy with Backlinks

While you’re considering partnering with other businesses and influencers to increase your visibility, don’t forget that web experts can help you build winning marketing for physical therapy strategy.

References:

1. https://www.tandfonline.com/doi/abs/10.1080/20479700.2019.1692505

Daugherty, Matthew Lane, “Small business marketing strategies for physical therapy practice owners”, in International Journal of Healthcare Management, 14:3, 2021, pp 710-716.

 2. https://www.tandfonline.com/doi/abs/10.1080/07359683.2014.966003