Increase Marketing Efficiency with Email Marketing Software

by Alisha Singh Alisha,AwebDesk's user education manager

The key to managed email marketing software, as with any other type of email marketing tool, is sure to appear in the list of recipients the right people, set expectations about what they will receive from you and provide what it promises.

Keep the email marketing tool on legality

The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act, seizure control pornography and unsolicited marketing) describes the requirements for those who send commercial email messages. It also explains the penalties for senders of unwanted emails and companies as whose products are just advertised in spam messages for breaking the law, and gives recipients right to ask the sender to stop such shipments. The law provides for the email messages whose primary purpose is advertising or promoting a commercial product or service, including content on a Web site. A "message transaction or relationship" (an e-mail to facilitate a transaction agreed date or hold a client on existing business relationship) can not contain false and misleading information distribution, otherwise is exempt as from most provisions of CAN-SPAM Act. For more information, click a link in the See Also section. Present relevant content and brief. Expect that most of your customers and prospects have the time and interest to read only what is related to them, provided that get to the point quickly. The more fit an e-mail to individual recipients' interests, the more likely to open, read and respond to messages. Features email marketing software can help you manage the content of an effective way for the interests of each recipient. An effective email marketing tool includes the following (most of which are mandatory according to the CAN-SPAM Act). A subject line clear and concise Although you want recipients to open the email, do not use tricks or traps. Promise only real advantage or a value that can deliver. The CAN-SPAM requires that the subject line accurately represents the content of the message. Keep the subject line also in a number less than 50 characters so that no truncation in the recipient's inbox and avoid punctuation unless it raises a question, as this wastes valuable space. Above all, avoid using exclamation marks. They are a clear indication that message is strictly promotional. The notification that your email marketing software is advertisement and solicitation. CAN-SPAM Act needs that this notice be sufficiently clear and visible, and to provide recipients a way to unsubscribe from the mailing list, a method opt out. The CAN-SPAM requires that you provide an address. It is also a good idea to provide a phone number. After all, you want recipients to contact you.

Opt-The CAN-SPAM undertakes to provide email address of the sender or other response mechanism based on website that allows recipients ask you not to send them more emails to that address. Must meet requests within 10 working days from receipt of the request for opt-out and at least 30 days after the message was sent. Nor may help others to send e-mail to someone who has just opted out.

Provide a clear call to action

Rinse in first paragraph what action should make recipients. Do not they have to go to the end of the message to view end but also in case they decide to read the entire message before acting.

Options for a call to action include the following:

Click a link for more information.
Register to receive a special offer.
Visit a web page to gain access (and make the page relevant for that specific offer).
Download a game, newsletter, screen saver or notes of a product.
Make a phone call.

Customize the message

The more personal tone and voice, best typing the message so that it is seen to be a human being instead of an impersonal institution. And people wish to build good relationships with other people, not companies. Add a little more personal touch by providing some additional information such as information regarding the interests of customers in your business. For example, a restaurant may include wine reviews or recipes as part of regular communication via email. While customers try these wines and recipes at home, restaurant will be creating the image of their knowledge, and enriching the relationship between the customer and the business. And education, reasoned opinions, attitudes or mood principles make your business seem more helpful and human, but we must recognize the risks equally. Make sure you know your audience well and possible reactions.

Be consistent

When you send a series of emails, strive to be consistent in their messages, in the design and delivery date. This consistency supports the impression that your business is reliable, organized and solid. Send a series of emails simultaneously on the same day, week or month. If messages are directed to other businesses (or people in their works), send them so that they can read during the work week but not a Monday morning (do not send messages between Friday noon and Monday at noon)If messages are aimed at consumers in their homes, send them so that consumers can see the weekend. If the sending of messages is not frequent enough, customers forget their business. Start testing a weekly shipping schedule and continue from there. If in doubt, it is better to send less than more frequently.