Impulsive Buying at Supermarket

Marketing campaign, weekend promotions or discounts are not for your benefit as a consumer. Instead for the benefit of the retail merchants to attract the customer to the store to indulge in Impulsive buying.

I am sure you will agree that you end up having a hefty bill to pay at the counter, but you would have had plans to buy only few household items and ended up with a big bill. Studies have been conducted on the psychological need and wants of a customer. Let me ask you to answer some of the few questions with a Yes or a No if agree with me then continue to read this article.

1. Weekend offers have attracted me to the store

2. Have noticed all the discounted and offer products right at the entrance of the supermarket.

3. Have picked some of the items from the offer section, even if not required.

4. Start gazing up and down the alley, forgetting the reason of being there.

5. Pick up things to have the shopping trolley filled with items due to prestige ego ‘what will people think’

6. Spent more than 2 hours

7. Last minute of picking up a bar of chocolate and a battery while waiting at the counter.

8. Get amazed to the final bill, but can’t reject anything due to people standing in the que behind you

9. So, ended up spending lots more than what you expected and later realized the you could not buy the product you came for as it was already out of stock.

If the above has ever occurred to you or think about it in your next visit to the supermarket. The supermarket had accomplished to what they wanted you to do, read and fall for the weekend bonanza and end up to build the numbers in your credit card bills which you sometimes struggle to pay off.

THIS IS IMPULSIVE BUYING.

What can you do about it??? Nothing but certainly try to be away from such allure. That’s when online shopping comes to your rescue.

1. You are not obliged to drop anything into the trolley.

2. You have your own time and convenience to buy what is only required.

3. No extra item added, other than what is required for healthy eating.

4. With www.soil2soul.ae you can buy fresh fruits and vegetables directly from the importer.

5. Fruits and veggies are treated the only food which is not harmful to human body.

6. Possibly the Covid as they are christened would have had started from some animal, and the human race is come to a stand still.

7. Juices and chocolates stored in the supermarket shelf required chemical preservatives which could be a contributing factor to dreadful diseases like Diabetics, high blood pressure or many forms of cancer.

If you agree with me, then please don’t get caught up with the offers and fall into Impulsive buying.

This period of lockdown should teach us to live healthy and have a sustainable life.

Stay Home and Stay Healthy by eating Fresh Fruits and Vegetable delivered fresh to your doorsteps by www.soil2soul.ae

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