Important Video Marketing Techniques

by David Jones Digital Marketor

Video marketing has stirred a storm in the world. Content, be it an online video or a blog post, is the main driver of marketing. Being able to get your audience’s attention with video ads in more than an instant offers more opportunities to stay in touch. A video ad usually lasts 20-30 seconds and has the potential to make a bigger impact. Check out below to find out what video marketing will look like in 2018 and how you can improve your videomarketing strategy.

Why should a marketing plan include video marketing?

Video marketing is trendy this year. Compared to 2017, 81% of companies are making videos part of their digital marketing strategy, leading to a huge jump from 63%. Many of these companies have jumped in sales. Marketers have reported that the reason for the increased sales is a well-structured video strategy. While it’s important for video marketers to know what their competitors can do, it’s much more important to know what they’re letting their audience do. On average, a person watches for an hour and a half on a youtube channel or any other social networking site. media platform every day. From here, 81% of individuals purchased a product or service after watching the video.

Needless to say, video marketing is used by many B2B businesses. Marketers see value in capturing the attention of their target audience with product videos or even service videos they sell. Now that they realize that video is incorporated into their marketing strategy, which format should be used?

Video types to consider

There are several ways to make your video marketing campaign stand out. Take a look at these five ways to spread your content strategy.

Live Video (Live Streaming) - The benefits of this method are cost-effectiveness, credibility and increased viewership. Instead of spending money on editing and production on a video platform, personalized video is expected to be in raw form. Transparency of live videos like Instagram stories gives the audience a perfect picture of your message without the typically polished brand awareness content.

E-Learning Video - Anyone skilled in content marketing can tell you that it should be relevant and educational, not a marketing video. Inform your customers through video production techniques by creating compelling videos that have interesting facts, statistics, and content in general that allow them to rank in the search engine. Leverage the value of video by syndicating content, one of the most sophisticated marketing automation techniques. Grab information about a lead through your landing page and offer a video in return.

Sponsored Video - Social platforms offer B2B marketers affordable and effective ways to sell to an audience. Facebook, Twitter and YouTube are the three best performing platforms. In addition to the social media channel itself, partnering with users can also be very lucrative.

360-degree video - This format is becoming increasingly popular with the travel industry because it can show you destinations or experiences in new ways. Companies can lend an influencer to advertise their services in the form of stories, videos, and other such visual content. A full view of the venue or event can be a great way for the audience to hover over the video, move the screen, and find out more about the video.

Video Funnels - As you target your audience in email marketing, Facebook videos and other marketing efforts allow marketers to build a unique audience. Re-target your content based on your behavior with this approach and achieve your marketing goals.

Develop a strategy

Who do you want to reach? What would you like to experience from internet users when they contact your company? To make sure your video is relevant to your customers, you need to get the right message across to the right audience. The time and energy spent creating video for mobile video or any other device should yield results. This does not happen if the audience is not defined. Efficiency is key in managing video content. Consistency will only give you accurate video marketing statistics, so you can do better with every video you fill out.

Purposeful content

In conclusion, video can require a lot of focus depending on the season, the season of the company, or the direction of the brand. Here are some questions to help you create video marketing topics:

· Company overview (quick overview of your company and products / services)

· Big announcement (merger, new product, special events, etc.)

· Product / service presentation (product features, before and after, tips, etc.)

· Event promotion (sales, personal events, event information, etc.)

· Customer testimonials (quotes, interviews, screenshots of reviews, etc.)

· Seasonal videos (holidays, special promotions, highlights)

· Q&A videos (answer product questions, ask questions from customers, etc.)