Important Tips to Design an Effective Poster

by Ravi Bhadauria ADMEC Multimedia Institute

Posters are an effective way used for marketing communication. In addition to other informative stationeries, they are indispensable communication materials like brochure or infographics. They are used to reach target audiences by displaying relevant information. They are used to deliver valued content to the targeted audience in an amiable way. These materials are created both for printed as well as digital forms. Even in this advanced world of technology, posters are still used for advertising a product or service. They provide information to the audience on some event or some activities. Designers not only reverberate the companies' views and but create a powerful impact on the audience.

Smart Guidelines to Design a Compelling Poster

1. Poster Visualization: The most important tip which should be kept in mind for designing a poster is to envisage your target audience. It would be easy to design your ideas once you know who are going to benefit from it. It will help a graphic designer to come up with some astonishing poster making ideas and can convey the right message to the target audience.

2. Choose the Right Application to Design Your Poster: A lot of thing depends on which application tool you use for creating a poster. The main objective of posters is to grab your target audience's attention. Adobe Photoshop, CorelDraw, and Illustrator are the industry known graphic design applications used for designing stunning designs. With these applications, designers can modify the fonts, images, and colors in its layout with ease.

3. Usage of Right Color Scheme: Color is the most delicate element of a poster and plays a vital role. A well-designed poster with right color combination can attract the audience's mind. Each color has its own meaning. For example, if a poster is designed for medical purpose, then subtle colors will be used otherwise for an educational or social event poster will have bright colors. Always remember to choose the right set of colors to influence clients. Every designer should know color principle rule so that they should be able to create harmonious synchronization between both contrast and brightness. Understand the difference and importance of using bold and light color and use them carefully in your designs.

4. Negative Space: Best poster designs are all about creating a powerful impact keeping in mind negative space. Every professional graphic designer ensures that the object and positive space surrounding it, both are equally important. Negative space is when used is important in any form of art whether graphic design or a poster for striking a balance in the composition. So, make use of negative space smartly in a poster to make them look attractive and appealing.

5. Importance of Typography: At the time of designing a logo or a poster, do not take fonts part lightly. With the usage of specific set of fonts, the right mood and emotion in a poster can be portrayed. For example, if you want to depict the seriousness of a topic one can use bold sans serif, to present a poster gracefully one can use an italic serif or script font, to depict playfulness or fun element comic sans can be used. Try to segregate fonts for heading and the body part for creating a significant impact.

6. Add Call to Action: Poster designs should also consist of 'Call-to-action' feature. Posters are generally used at the time of launching a new product or informing about any events. Create your poster with call-to-action and keep it in the front or center of your poster for an impactful outcome. CTA are used so that target audience can reach to respective people in case of any doubts.

7. Right Set of Design Elements: Whether you are creating a brochure, poster, or any design material, they are made up of design elements. Some of the design elements used in a poster are: -

Using right color combination for creating a visual impact
Maintaining a visual hierarchy by keeping most important information at the top
Use high quality images and make sure to maintain balance between photo and text
Know how to design and display information for different type of posters like advertisement and event poster

8. Right Printer Selection: After designing a poster, next crucial step is to choose the right printer. You should be aware of which printer to choose and for what purpose. With the technology advancement, there are two options are available for printing your posters. You can either choose digital or litho printing depending upon your requirement. If your budget is low and not looking for bigger prints, then go for digital printing with inkjet or laser printers. However, if you want higher quality prints, then litho printing is the best option. Always keep in mind the size and finish (matte, semi-gloss, glossy) of the poster you are looking for.

Creating an artistic poster can be magical if you have used aforesaid tips and will help you get right clients. If you want to design posters, brochures or any other communication material on your own without taking any assistance, then you can also join professional graphic design institutes which can help you develop a designing sense by imparting important concepts related to elements and principles of design.

Do you want to learn some of the effective and practical tips to design a poster? If yes, then join graphic design institute and learn how create beautiful posters with Illustrator and Photoshop. You will some of the best industry practices and techniques which can help you learn how to work with design elements. To know more about graphic design courses, speak to our counselor at 9911-782-350.