Importance of Training Video in Eliminating gaps in Product Knowledge

by Amit Thaker Founder, Buzz Creatix
Training institutes and other programs have come up with an innovative way of imparting knowledge and eliminating gaps. This is through training video that assists the learner to focus better. Such videos are not only informative but also creative that helps to grasp learner attention. Gaps in product knowledge can have serious impact on the company’s sales. This would further affect customer retention thus bringing down company’s hard earned reputation. 

Each and every organization, big or small, makes it a point to keep all forms of communication, be it internal or external crystal clear. Emails, magazines, press release are some of the formal means of communication. It becomes difficult to make employees aware of all product details using only the prescribed form of communication. This is where training videos can help employees familiarize and get a complete understanding of the product.

Almost all organizations approach a corporate video production company, in order to create a video that is able to eliminate all gaps in product knowledge. The sales team focuses on increasing selling and thus meeting all monthly targets. Such videos help sales representatives to understand the product and thus answer their prospective clients. Following are some of the advantages of training videos.

  • Consistent Training Experience – Online videos maintain uniformity in training. Irrespective of the location of the company’s sales representatives, the organization can ensure that each and every employee receives the same training. 

  • Saves Time and Money – Corporate training video production is not only cost-effective but also saves a lot of money. Employees can be given access to the videos at their location, instead of arranging a separate place to conduct training. It saves travelling costs along with the time involved in travelling to the venue. 

  • Reusable for a Longer Period – A video can be used again and again till the time there are any changes made to the product. Also, it is very unlikely that companies indulge in changing the product on a frequent basis. This makes the video reusable for years and years. 

  • Easily Available – Training video production companies often sign a contract with the company abiding to all the rules and regulations with regard to maintaining the secrecy of the video. Not only does it share only with the required parties, but is also easily available whenever required. It is not only easy to store but also becomes convenient to use when needed. 

  • Maximizes Understanding of the Product – An explainer video production company focuses on disseminating current information of the product. This in return maximizes understanding and retention of the product. The company should ensure that the videos are engaging, interactive and keeps the learner well-informed. 

Corporate video makers in Mumbai target large corporates, training institutes and other business owners to invest a little in imparting good training to their employees. It is a fact that a well-learned employee will be able to sell a product better than those who are not fully aware of product details. A sales representative should be in a position to answer all customer queries. This is only possible if the sales representative has thorough understanding of the product.

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About Amit Thaker Freshman   Founder, Buzz Creatix

5 connections, 0 recommendations, 24 honor points.
Joined APSense since, September 26th, 2017, From Mumbai, India.

Created on Aug 14th 2018 03:37. Viewed 93 times.


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