Importance of the AEM CMS for a Web Development Agency

Adobe Experience Manger, also known as AEM CMS, is a buzz-worthy content management solution that offers many distinct features. Its user-friendly interface and easy integration with other Adobe platforms ensure a smooth workflow for your web development and marketing teams. Find out why this solution can be valuable asset for your team.

In today’s digital-first, fast-paced business environment, content management systems play a significant role in helping marketing and web development teams create customer touch points that increase knowledge about and engagement with businesses. Because of the importance of this software and its role in reaching consumers, it’s necessary to find a CMS that is both jam-packed with features and user-friendly. Adobe Experience Manager (AEM) fills both of these needs quite nicely. This amazing tool makes it easy for both tech-savvy and non-technical individuals to manage content, integrate digital assets, publish content, and distribute information.

AEM is a popular CMS option, and if you’ve ever spent time with it, it’s easy to see why. This cloud-based system and be easily integrated with other Adobe tools that many marketing and web teams use on a daily basis. For a web development agency in particular, AEM ensures that any websites, mobile apps, or forms created through the software are powerful, engaging, and consistent across different devices. Read on to learn more facts about AEM that make it an important part of your technology stack. 

Increased Efficiency: AEM CMS allows teams to create and publish web pages, mobile apps and forms in significantly less time than it would take to build these same assets from scratch. AEM’s user-friendly interface allows for easy publishing and editing of content, which in-turn allows teams to make updates quickly.

Multi-Device Compatibility: Some CMS solutions only allow web development teams to build sites that work on desktop or laptop computers. Because such a large portion of consumers utilize their mobile devices in addition to laptops or desktops, this is simply not acceptable. AEM CMS lets you build customer touch points that work on multiple kinds of devices.

Cost Effectiveness: Using AEM CMS helps your team save time and therefore save money. It also provides features that other CMS solutions don’t provide, meaning that you don’t have to purchase add-ons to make things work.

Built for SEO: Some of the features included with AEM CMS are provided to help your team easily implement SEO strategies. Through this CMS solution, you can add keywords, update page titles, create internal links and more. This helps make your websites more valuable and allows for better indexing by search engines.

Easy Access and Control: AEM CMS lets multiple people from the same team create unique login credentials, making it easier for those who need to sign into the back end of platforms to do so. This also helps keep your website or mobile app more secure, since one username/password combination doesn’t have to be shared with multiple people.

Effortless Customization: Adobe Experience Manager offers delivers content and data that is customized to the audiences you’re trying to engage with without forcing you to manually program dynamic features.

Easily Infuse Your Company’s Online Branding: In contract to some content management systems that only offer static templates, AEM lets your web development agency customize assets to match your brand.

AEM CMS is an ideal solution for website development agencies that are looking for practical tool that offers many features.