Importance of Splash page to Enhance website promotion

For those who don’t know, the splash page of your website is basically its landing page. The splash page of your website is going to give off the very first impression of your overall business and website, which is a major reason why it is necessary for you to pay ample attention to its design. There are certain elements that must definitely be included in your websites’ splash page, and a few of them are:

One thing that equally means a lot to web masters across the world is that of the bounce rate of their traffic. This is one element that they are always striving hard to reduce. Amongst the many different ways through which this can be achieved, one is to make sure that you have a catchy and attractive splash page. If you can perk up the interest of your site’s viewers as soon as they land on it, you can rest assured that they would be spending quite a while on it.

On your splash page, it is necessary for you to provide a brief introduction to your company and business. This is actually going to help your visitors understand you better. Another bit of information that you need to include in your splash page is that of your product. A brief product guide is going to help the visitors work out whether you really have what they need or not. However, make sure that these descriptions are not long and monotonous. Keep them crisp, clean and concise.

People these days are highly attracted towards flash animations. The reason is that these help make a website appear a whole lot more interactive and it additionally maintains the interests of the viewers of the website. To retain the interest of the viewers of your website, it is necessary for you to integrate a few short and interesting Flash animations in to your splash page. Don’t make these too lengthy as they would not only bore your viewers, but might also have an impact on the loading time of your website.

Through your splash page, you actually have the opportunity to introduce your company or businesses to the masses. This actually needs to be done in an extremely professional and concise manner, so as to perk up the curiosity of your viewers and enhance their interest. Basically, you need to use your splash page to promote an ‘interest’ element in your viewers so that they actually stay on your website and don’t just bounce off!

Believe it or not, but the splash page of your website is an effective means of web promotion and advertising. It is here that you would be introducing your products, offers and deals to the customers and actually persuade them to check out what you have to offer.

Through your splash page, you would also be informing your customers about the future plans that you hold for the company, and even tell them about the progress that you have made or the milestones that you have hit as of yet.

Alysha Ava is an innovative and experienced Content writer as well as a good web developer. Presently she is assisting Techidea that is an Auckland based web development company providing services like Internet Marketing, Graphic Designing, website designing & development and eCommerce Solutions on very affordable price.