Articles

Importance of landing page builder to increase conversation rate

by Lenore C. Writer

Generally marketers ignore the importance of landing pages while optimizing their digital marketing strategy.  However, if you want to generate traffic for specific segment of audience then fully optimized landing page is a key element for it. 

A well-implemented landing page will help in boosting the lead generation and provide skyrocket conversion rate that you never gained before.  All marketers should use landing pages in their marketing strategy. If your marketing software doesn’t have landing page builder then you will lose a large portion of customers.

 Benefits of landing page

As compared to other pages of your websites, landing pages are different and focus on specific goals that provide you productive results. Apart from this, it works well in increasing conversion rate, improving paid ad campaign as well as bringing new audiences.

•             Boost your credibility:-  Users like clear and simple messaging that provide all information about your offering. A well-designed landing page offers clear message to your customers which they want to know from you. You can also insert testimonials about your product or services that leave good impact on users and provide them a social proof. This will help in building customer’s confidence and increase your conversion rate.

•             Build your brand reputation- it offers you great result in maintaining consistency in your website appearance, style and tone. When you have strong brand reputation, it will bring various benefits for you. 

It clearly shows that landing pages are highly important for your marketing strategy.

Difference between homepage and landing page

There are lots of things apart from homepages:-

•             More links:- In homepage you will find at least 10 links and a navigation menu on top of the page and other content in the page. A well-designed landing page has fewer links that allows your audiences to convert into customers.

•             Broader CTA’s:- The homepage give an introduction of your business and work as a hub from where users can navigate the other corner of the website. As homepage works for various jobs and its content is broad which has less specific CTAs like “learn more”. But landing pages are specific to achieve one goal, they have customized CTAs like “download our free eBook”

•             Specific to different audience and purpose- Most of the audiences who visit you homepage have not decided what they want yet. But, the users who land on your landing pages have interest on the product and service you are offering. They want to know more and ready to covert into your customer.

When it comes to incorporate landing page builder into your software or website from scratch then you have to spend a lot of resources and hours for its development, deployment and testing. In such scenario, landing page builder can prove beneficial by deploying a landing page in no time.

Convrrt’s white label landing page builder

Convrrt white label lading page builder provides you easy and simple way to integrate a landing page into your website or software in no time. This amazing landing page builder enables you to build highly converting landing pages without any help of IT professionals.  It is very simple to use and design while keeping the prime needs of marketers. Convrrt team has spent numerous man-hours in building and fine tuning this landing page builder that you can easily integrate with your marketing software. You can easily integrate it with your marketing software and get ready to attract more customers.  Convrrt is one of the trusted landing page builders which have been trusted by over 60,000 customers who have hosted more than 1 million landing pages with Convrrt that takes only 30 days to seamlessly add to your marketing software.


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About Lenore C. Freshman   Writer

3 connections, 0 recommendations, 30 honor points.
Joined APSense since, October 28th, 2020, From newyork, United States.

Created on Jan 11th 2021 23:50. Viewed 100 times.

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