Importance of Hotel Mystery Shopping to Hoteliers and Guests

The hospitality and travel industries may have suffered along due to the economic slump, but there are still some bright spots that sustain the operations of the top players. In major economies like China and other European countries, the demand for hotels and other forms of accommodations is increasing. The disposable income of consumers is increasing, and economic prospects are shining brightly as ever, and all these help sustain the continuous and solid growth of the hospitality business. With an economic environment peaking at the right time, this means that hospitality players are reaping the benefits in the form of increased reservations and sales.

The opportunities may have grown by leaps and bounds in the hospitality industry, but it does not mean that hotels will immediately earn and make profits from these positive changes in the economy and spike in demand. With exciting opportunities come the usual competition, and this is true for the hospitality industry. In an effort to score the biggest chunk of the market, the competition among hoteliers becomes tougher. Different hoteliers will come up with different strategies that can be used to attract the most number of guests. The most basic of these approaches is to offer amenities and facilities that can leave a lasting impression on guests. The customer services also take a prominent role among hoteliers so that they can always meet and exceed customer expectations.

These are the general objectives adopted by most hoteliers and to deliver on these targets, certain approaches and techniques are in place like hotel mystery shopping. Hotel mystery shopping is actually a distinct category in mystery shopping services. Just like the general mystery shopping, there are usual elements like shoppers testing services and making reports regarding the products and services delivered. This is at the essence hotel mystery shopping-paid shoppers will check into a hotel, use the hotel services and amenities and at the end of the stay provide objective feedbacks. These feedbacks and comments will be then sent to the marketing team or company that sponsored these services. This is now an essential business strategy in different regions around the world. In the United States alone, roughly 30,000 hotel mystery shoppers were hired to stay anonymously and rate mercilessly. This is a costly investment, but works in the long term for hoteliers.

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