Articles
Importance Of Digital Wall Painting
by Pramod Agrawal Content WriterDigital wall painting is becoming one of the most emerging form of advertising media in the retail design industry. DWP is a ‘technology’ on its own which makes everyone feel like the painting is done by a very experienced artist with lot of hard work & time invested. This is because; it melts on all types of surfaces making the picture look very original. First, a white layer of paint (as primer) is applied on the wall. Then the desired print is printed on digital wall printing machine. Then, the wall is sprayed with water and the print is applied on wall in such a manner that the Print dissolves with the wall and gets stuck. After the print is dried up on the wall, the beautiful media impact can be witnessed.
This revolutionary technology was invented by Dayaram Mahajan and was launched in partnership by Ketan Desai. During their early days in wall painting industry, they observed various issues regarding skilled labour, spelling mistakes, color-differences, difficulties in drawing graphics or images, etc. Due to all this, completion of wall painting generally gets delayed thereby not completing the client's requirements in time leads to client's dissatisfaction and loss of business.
This induced Mr. Mahajan to look for an efficient alternative solution and it took him 8 years of research to come up with the technology of DWP, which could overcome all the above mentioned difficulties with ease.
DWP is a type of media, which can be printed on any type of printers like solvent printers, eco-solvent printers, offset printers, flex printers, water-based printers, screen printers, etc. Also this media is completely eco-friendly as it does not include any hazardous chemicals. What makes it even more exciting is that this media is PVC-free, UV- and rain-resistant.
In rural areas, which is majorly dominated by standalone houses and spacious residential areas are covered by huge walls. Therefore, in the absence of billboards, hoardings and social digital media as compared with City infrastructure, wall painting advertisements/media on exterior walls are one of the cheapest and most effective methods of advertising in rural India.
Typically, wall painting comprises of paintings done on the interiors of cities, villages, nearby Railway Stations, Bus Stops/Depots, adjoining and nearby shops / establishments and Market Areas.
D’art is the leading digital wall painting-Outdoor advertising agency who has earned the trust of India’s leading brands to promote their campaign nationwide. We acquire all the resources & reach to paint both small and large scale campaigns anywhere in India. Entrust your Digital Wall Painting campaigns to us today for better visibility of your brand all over India.
This revolutionary technology was invented by Dayaram Mahajan and was launched in partnership by Ketan Desai. During their early days in wall painting industry, they observed various issues regarding skilled labour, spelling mistakes, color-differences, difficulties in drawing graphics or images, etc. Due to all this, completion of wall painting generally gets delayed thereby not completing the client's requirements in time leads to client's dissatisfaction and loss of business.
This induced Mr. Mahajan to look for an efficient alternative solution and it took him 8 years of research to come up with the technology of DWP, which could overcome all the above mentioned difficulties with ease.
DWP is a type of media, which can be printed on any type of printers like solvent printers, eco-solvent printers, offset printers, flex printers, water-based printers, screen printers, etc. Also this media is completely eco-friendly as it does not include any hazardous chemicals. What makes it even more exciting is that this media is PVC-free, UV- and rain-resistant.
In rural areas, which is majorly dominated by standalone houses and spacious residential areas are covered by huge walls. Therefore, in the absence of billboards, hoardings and social digital media as compared with City infrastructure, wall painting advertisements/media on exterior walls are one of the cheapest and most effective methods of advertising in rural India.
Typically, wall painting comprises of paintings done on the interiors of cities, villages, nearby Railway Stations, Bus Stops/Depots, adjoining and nearby shops / establishments and Market Areas.
D’art is the leading digital wall painting-Outdoor advertising agency who has earned the trust of India’s leading brands to promote their campaign nationwide. We acquire all the resources & reach to paint both small and large scale campaigns anywhere in India. Entrust your Digital Wall Painting campaigns to us today for better visibility of your brand all over India.
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About Pramod Agrawal 
Content Writer
2 connections, 0 recommendations, 18 honor points.Joined APSense since, January 31st, 2018, From Delhi, India.
Created on Mar 9th 2019 13:54. Viewed 404 times.
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