Importance of a Mobile Marketing Application

The extensive use of smartphones and tablets has heralded an age of high-functioning mobile applications, which has significantly contributed towards enhanced user activity on these mobile devices. Studies by Salesforce Marketing Cloud over the past year show that 46% of marketers utilized mobile marketing techniques in some form or the other as against 23% the previous year. If these numbers are to be followed, it won’t be long before mobile marketing emerges as an effective marketing tool in the coming years for every enterprise.

Additionally, business applications released on Google Play Store have doubled as compared to the number of apps released the previous year. While the number of applications in standard categories like Games, Entertainment and Photography continued to grow, the gist is that the year 2014 saw the release of twice as many applications than the previous year. This growth can be a step towards enhancing the productivity at the work place using mobile devices for businesses. Business enterprise can now look forward to further leveraging their processes by empowering their employees as well as clients. And to assist them in quantifying their goals with optimal investments, they can seek out any of the numerous technology outsourcing partners for the same.

The technology outsourcing partners at the top of their leagues are usually very well-versed with the latest technology trends, usage trends and not to forget deep domain knowledge and years of expertise. Any business enterprise seeking to either develop a completely new marketing application or improve an existing one, these technology outsourcing partners can effectively meet all your requirements. The point is mobility has become synonymous with continuing growth for enterprises and their clients.

To develop marketing mobile applications for specifically catering to one of the largest consumer bases of the smart phone market, Android app developers can be hired by the businesses. Just in case they do not prefer investing in setting up infrastructure and people, they can always get their requirements outsourced. Their technology outsourcing partners have a highly qualified team of Android app developers, who not only provide their clients with suggestions but also offer valuable insights on the latest market trends.

Mentioned below are some of the ways in which the Android app developers can help their clients in leveraging their business processes:

• It is imperative to design highly intuitive and interactive interfaces that are capable of holding the users’ attention for long enough. A well-structured interface in the first step to engaging users on any mobile applications, because as per statistics, a poorly designed interface account for 58% app failures.

• If design is important, performance is the key to ensuring app usage. Statistics show that 52% of applications are discarded due to performance related issues.

• The app has a good design layout, besides having quite decent performance ratings, but what if it fails to deliver on its central functionalities? Functional failures lead to 50% of application failures. Android app developers ensure that every app that they develop is optimized to fulfill the functional requirements of the application being created.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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