Articles

Importance and Necessity of Mobile Apps for Today’s Businesses

by Gowtham Kumar Digital Marketer

From being a reliable means of communication to an effective marketing tool, mobile phones have come a long way. The amount of time individuals spend on their smartphones has elevated the demand for digital methods of marketing. One such method includes the development of apps for businesses. In order to reach the targeted audience and build rapport with them, brands — small or large — have turned to the internet and apps for gaining exposure. In the coming years, almost all kinds of purchases and transactions are expected to be made online. With secure gateways, it is safe to assume that people feel comfortable buying things online. Considering this scenario, businesses owners are betting on digital methods of publicity.

Mobile apps allow customers to have a clear and detailed look at the products or services being offered. By maintaining such transparency and network with customers, businesses can build a loyal customer base for themselves. In case of issues, the customer can easily contact the seller through the app and sellers can attend to their queries promptly. The major contribution of mobile apps in today’s businesses is that it builds a firm bridge between the service provider and his/her audience. Right from entertainment, games, news, utilities, and productivity to food ordering, there are all kinds of apps available in the app store for users. We often hear people talking about apps available in the play store; may it be for an important task like transferring money or a simple task like keeping track of your footsteps and calories each day.

Visibility

One of the major driving factors in gaining sales is the visibility of the business. There are several ways to increase the visibility of a business; traditional marketing methods via newspapers, posters, and TV bring good results but considering the changing world, they no longer serve to full potential. A large part of the audience is a regular user of social media and own smartphones. In order to connect with them closely, businesses are choosing the digital way of marketing over the conventional way.

 Accessibility

In today’s world, ease of access makes all the difference for the growth of a business. Having access to the required information right at one’s fingertips is a great thing. With the app installed on their phone, people are more likely to log on to it and feel more inclined towards buying things. This serves your purpose of exposing the product to your audience and increases the chances of them turning into buyers.

 Notifications

Like every social media platform that attracts the audience by sending notifications and updates, a business app can do the same for you. By sending in regular notifications about deals, discounts and latest updates of your business, you can drive a lot of attention to the products. People tend to open an app on receiving catchy notifications about the new products, discounts and other deals about a brand. This persuades your audience into believing they need to take a look at the upcoming or ongoing offers. More the people check out your products on the app, higher the chances of them buying your product. Notifications could be of many types, like, on occasions like festivals or holiday season, brands can offer discounts on some sections and notify their users about it.

 Building brand

Starting a business by making a good investment is one thing and actually building a solid foundation for the brand is another. For laying a concrete base and building a strong network of customers, publicity and connectivity are crucial. Having an app that helps customers stay abreast with your business updates will not only make your business grow but also build your brand image.

 Interaction

Closer the audience feels to a brand, the more it trusts the seller. Having a mobile application released can bring your targeted audience closer to you. Through constant interaction and one-on-one conversations in case of queries, you can connect with the audience better. There are several built-in features in an app that allow users to reach out to you instantly. The 24x7 customer support via chat or call can be activated to help the audience. In case of lack of manpower, one can opt for the new chatbot feature for attending customer queries at any time. If you are away or unable to attend the user at a time, the chatbot can collect user information, contact details, and query for you to attend later. It not only keeps the customer engaged but also allows you time to provide high-quality information to the customer. Interaction is the key to building trust and apps play a major role in doing so. It is true that chatbots can’t beat the human method of interaction, but, for emergencies and timely queries, they are a great fit.

 Highly Economical

Although developing an app for the business, releasing it and updating it regularly can be an arduous and demanding job, it is highly beneficial in the long run. It is more like a one-time investment that reaps benefits with growing time. Compared to other means of marketing which require constant efforts and publicity tricks, apps are highly feasible. Once downloaded, the customer can stay updated with the brand from time to time. It is a highly economical way of attracting the audience and converting them into potential clients. The efforts need to be put but it is a continuous chain line process where one doesn’t need to keep beginning

Conclusion:

In the coming years, mobile applications are predicted to be an integral part of many businesses. Having one-touch access to a service is appreciated by everyone. May it be food, furniture or even electronic goods, people reach out to the internet and prefer online ordering. Keeping their comfort in mind, having a mobile app released for your business can allow you to receive more orders and boost the sales. Having a well-developed, responsive app can go a long way in terms of marketing. Thusly, mobile apps can act to bridge the gap between businesses and their targeted audience in an efficient and economical way. 


About Gowtham Kumar Innovator   Digital Marketer

20 connections, 0 recommendations, 63 honor points.
Joined APSense since, June 8th, 2018, From Bangalore, India.

Created on Sep 14th 2018 03:43. Viewed 220 times.

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