Identify Customer Needs and Fulfill Them Fast with Back Office Support Services
When
computers were bulky and storage was limited, the use of data was restricted to
elementary queries and reports. However, nowadays, we have access to hi-tech
computers that are much smaller in size, but have humongous capabilities in
terms of storage and processing. And, in today’s world of extreme competition,
it would be foolish not to put these capabilities to good use. Data mining
provides an amazing way to exploit all this horsepower and unearth hidden
patterns that cannot be deciphered manually. As all companies do not have the
wherewithal to setup a quality data mining operation by themselves, it is best
to outsource back office support
services to a competent vendor.
Model Vast Troves of Data for Formulating Potent Business
Strategies
The
technique that lets business owners discover new information from existing data
sets is called data modeling. Suppose a telecom operator has an existing
database that lists a group of people using telecom services. It enlists their
name, gender, address, service purchase history, job title, customer care calls
and complaint records etc. The operator wants to know which section of the
customer base would be interested in faster data speeds through a 5G
connection. In this case, he can use a data mining technique called neural
network to figure out which customers are using the fastest speeds, constantly
recharging for fast data packs and frequently complaining about slow data
speeds. A possible output after processing data could be: people under the age
of 30, mostly millenials, want faster data speeds.
Utilizing
this data, the entrepreneur can launch new business strategies and bundle
services as part of attractive plans for millenials. More often than not, these
well-drilled plans work their magic and allow a company to increase its
revenue.
Specialist Back Office Services Provider for Best Data Mining
Solutions
Data mining
is a task that is best performed by experts. Setting up an in-house department
may not be ideal for companies that do not have a lot of capital to invest.
Outsourcing to a capable back office services provider
is a much better option. Below are some reasons why:
1. Knowhow of multiple data mining techniques – Data
mining is not effective when you handover your work to a one-trick pony. There
are many techniques that need to be implemented as part of data mining for it
to be useful to a business. Neural networks, rule induction, genetic algorithms
and decision trees are some data mining techniques that can be implemented for
deriving useful results from a dataset. At Noidaexim, you get access to
resources that are skilled in utilizing all types of data mining techniques
accurately and efficiently.
2. Data mining software – High-quality data mining software
solutions are elusive and expensive. For an in-house operation, it does not
make too much sense to spend big on a data mining software solution that won’t
be a part of their core operations. On the other hand, a seasoned call
center outsourcing company uses one software solution to serve many
clients. Hence, it spends its money generously on procuring the best data mining
software solutions. When you partner with such a back office services provider, you get access to these software
solutions as part of the subscription you have paid to your vendor.
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