iBOT Solutions and its digital marketing services

Education & Training

Jul 9, 2015

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iBOT Solutions and its digital marketing services

Having more than 10 years of experience in the field of digital marketing, iBOT Solutions is one of the leading digital marketing companies in Kerala, India. The CEO and founder of iBOT, Jitto Jose is a reputed digital marketing professional based in Kochi who has more than a decade of experience working with many of the internet marketing heavy-weights. Jitto Jose himself has a distinguished reputation of being a Google Adwords and Google Analytics professional and of course iBOT Solutions is a Google partner company. iBOT Solutions has spent more than 8 crore for Google Adwords campaign and it’s a remarkable achievement as far as any digital marketing firm is concerned.

Digital marketing services offered by iBOT

iBOT offers a wide variety of digital marketing services - perhaps the A to Z of the same. iBOT offers Search engine optimization (SEO),Social Media optimization (SMO)Google Adwords services, Apps marketing, Email marketing, and a lot more.

Search Engine Optimization (SEO) – It is nothing but, as the name suggests an internet marketing strategy that makes good use of the search engine results. SEO techniques help the client to bring the company website at the top of the search engine results so that more number of visitors can be reached.
Social Media Optimization (SMO) – SMO is making use of social media platform and its services for the purpose of marketing. And this can be done to market a product or brand or even an event. In this way the information of the product or brand reaches the users of that particular social media website and thereby increases its “reach”. Facebook marketing is one of the most preferred social media marketing strategies by the businesses – and the reason is quite evident!
Google Adwords - Here the advertiser makes use of specific keywords related to their product or service for the purpose of getting displayed in the Google search results as sponsored ads. The advertiser has to pay for each click on the clickable sponsored ad.
Apps marketing – iBOT assists its clients in the R&D of marketing apps or software. The smartphone boom that took place recently has led to more and more people using smartphones as their mobile device and as a result the relevance of marketing software or applications has increased quite a lot.
Email marketing – Here the advertiser makes use of the emails of potential customers to market their product or brand or service. This is possible by assimilating the emails of the target audience. We associate with the leading e-commerce company eBay for email marketing related campaigns. Times of India is another leading online portal that we associate with for email campaigns.
We do associate with other relevant websites like 123greetings.com, Hindustantimes.com, eenadu.net, manoramaonline.com, mathrubhumi.com and a lot more.
CPC, CPL & CPI – iBOT work on Cost per click (CPC), Cost per lead (CPL) and Cost per Impression basis.
Cost per click - also known as Pay per click (PPC), where the website owner gets paid for every click on the ad displayed on the website. In the advertiser’s point of view, it is cost paid for the getting the ad link clicked.
Cost per lead – In simple words, Cost per lead is the amount obtained by the publisher for every lead generated for the advertiser.
Cost per impression – the cost paid to the publisher for a set of 1000 impressions or views of the ad.
We associate with all leading web portals like Yahoo, rediff, MSN and have invested on rediff email marketing and rediff display ads. iBOT is the only one digital marketing company that has associated with MSN for display ad campaigns.