iAd workbench and how it works?

by Sienna A. Mobile app developer

iAd workbench is Apple’s mobile advertising platform that runs on devices like iPhone and iPad. It provides third party developers extreme flexibility and lets them embed ads directly into the iOS apps.

iAd's latest offering, the iAd workbench has been made more accessible to developers a minimum cost of a mere $50 for an ad campaign. It gives more control to the third party apps developers. The basic thought process is to make the new version affordable and accessible by even small developers.

iAd workbench is a great source for developers to create customized ads and target it for specific demographics and social-economic profile. It gives better personalization options for the developers in developing ads. The developers can make use of ready-made ad templates and customize them either for cost-per-acquisition (CPA) or Cost-per-click (CPC) advertising models.

To summarize Apple’s view on the new version as stated in their iAd workbench page, it’s the simplest way to create, optimize and manage ad campaigns for apps among millions of iOS users with iAd workbench.

iAd features.

It also offers an option to switch between manual optimization and automatic targeting. It also helps you choose to display ads in only the kind of apps you want them to be shown in.

How iAD works?

Make the relevant selection of preferences for the mobile ad campaign. Right from the kind of devices you want the apps and iAds to run on, to the age, gender of the audience, their geographic location to the days of the week you want the iAd to be shown. Once all these preferences are selected, you can set the start date and the end date for your campaign.
The customization feature also extends to pricing factors, as you can determine ad prices based on either Cost-per-acquisition (CPA), or cost-per-click (CPC). You can also set your budget for campaign and spending limits also can be set as per your financial and economic comfort levels.
Your daily spend is arrived by dividing the total budget by the number of days you want the iAd campaign to run.

Once the ad is created and integrated the code into iOS app development, you can show ads in apps and recover as much as 70% of the iAd revenue in the initial few days itself. Also you make revenue by offering apps for a fee.
Once you have set the preliminaries of the iAd campaign, you need to move on to the next stage of creating an iAd to be displayed to your audience. Apple has a 5 banner template for developers to create iAd with different colour themes. All you need is to set a message along with title and a call to action for your iAd.
Once the banner ad is created you can go to the campaign summary and under the 'banners' section click on the gear icon, send email to device of choice and send a test email to yourself. This helps you in testing if the iAd you created is working fine. Apple also provides an animation view on the campaign building page itself, if for any reason you are unable to beta test the iAd on your mobile or email.
Finally enter the billing information by going to the 'account management' section and clicking the 'account link' section on the top left hand corner. Once the billing information is submitted, you can submit your iAd by going to the campaign summary page. Apple’s team will take 3 business days to review you iAd before they approve it.

Conclusion

Apple released iAd in 2011 to change the way mobile advertisements look, work and sell, thus ushering a new dawn in mobile advertising world. While Apple has reportedly spent close to $1 million to be spent for a campaign, the value of the campaign is yet to come into play.

This useful content is contributed by Sienna Amelia, directed at technology people. She has been involved in researching iPhone apps development and the mobile companies market's latest happenings all around the world. She can always share mobile technology-related subjects to make readers learn and share knowledge.