How will responsive web design have a positive impact on your profits?

by Clara Ghosh Senior Business Developer A few years ago, the concept of responsive web design (RWD) was relatively alien to many. While the early 2000s saw terms like the fluid design and liquid layout being used, these were only the primitive versions of RWD. Today, the advent of smartphones has made RWD the new standard for website development – and the reason behind it is clear.

Users are growing attached to mobile devices, and internet usage through desktops has lost its sheen. In such a case, incorporating responsive web design will enable the site to adapt to various screen sizes dynamically and provide a seamless user experience, irrespective of the device the site is accessed on. But that’s not all – it has also been found to have a positive impact on business profits.

So, if you’ve been holding off a website redesign for long, perhaps this post will convince you why it’s the need of the hour:

1)    Mobile friendliness
If your site isn’t mobile friendly, it sets off the wrong impression with users. Moreover, the experience of using a non-optimized site on a mobile device is absolutely frustrating, which may drive visitors away. RWD prevents that from happening.

2)    Google loves it
It sure does! Google recently announced that mobile friendly websites will rank better than those that aren’t. Responsive web design will thus improve SEO, which in turn will improve traffic to your site.

3)    Cost effective
With RWD, you don’t need a separate mobile version of your site but can redesign the existing version to work across all platforms. This cuts down website development costs.

4)    Boosts sales
If you run an online store, then you should know that users these days prefer shopping on-the-go, making RWD an absolute must to generate sales, and thus increase profits.

5)    Everyone’s doing it
Your competitor has a responsive website, and you don’t! This should send alarm bells ringing because you’re bound to lose business. Get a website with RWD if you want to stay in the game.

Statistics that prove its effectiveness:
Think Tank Photo recorded a 188% increase in online sales solely due to RWD.
The Aberdeen group boosted brand awareness by 30% and an 8% higher conversion rates on mobile.

State Farm, an insurance company, saw a 56% spike in conversions by making their website responsive.

O’Neil clothing observed data for three weeks post implementing RWD and found a 333.33% and 112.5% increase in transactions on Android and Apple devices respectively.

So, is your website responsive yet? If not, you need to hire website designers today! Get in touch with Openwave, a renowned website design company in Malaysia that can provide the best solutions at cost-effective prices.

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Created on Sep 22nd 2017 04:56. Viewed 704 times.

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