3 Major Problems Faced By eCommerce Stores In 2019!by Clara Ghosh Senior Business Developer
E-commerce is a great venture to pursue in 2019, considering the advancements observed in technology and the readiness of people to shop online. It can be extremely profitable provided you establish your e-store firmly and drive traffic effectively. While establishing your brand, however, there are certain obstacles that will come your way. It is important to acknowledge them and overcome them to run a successful online retailing business.
Here are the top 3 problems which are faced by e-commerce stores in 2019!
#1. Shopping Cart Abandonment:
This is certainly one of the most common issues faced by many e-commerce stores. The main reasons why customers tend to abandon their shopping carts are due to lengthy checkout processes and slow loading pages.
To overcome lags and extensive checkout procedures, you will have to redesign the shopping cart to remove the bugs that slow down the load speed and the unnecessary features that extend the checkout process.
#2. Building Customer Loyalty:
Even if your website exhibits a fancy outlook, if you are not able to gain the trust of the customers, they will not be loyal to you. For a business to sustain, it is important that the customers keep returning. Many times, online retailers fail to establish that connect with their customers.
A simple way to let customers know that they can trust you is by providing the basic contact details: Email, Address, Phone number. Testimonials are also effective. Moreover, by creating loyalty programs, you will be able to incentivize the shopping process and this will, in turn, boost your relationship with the customers.
#3. Pricing and Shipping of Products:
Most online merchants find it difficult to appropriately price their products. This is because there are so many e-stores selling the same products. If an already established brand sells such a product, it has more chance of selling the product in the same price range as the one set by a new business, than that new business itself.
Finding unique products and niches would be of help in this regard. Also, shipping services could be delivered lighting speed! There has to be some USP which makes your product or service stand out. Only then, you will be able to draw customers to your e-store.
Created on Jun 10th 2019 05:15. Viewed 269 times.