How Website Design Affects the Rate of Conversion
Websites are being built to provide information about any product or service to its visitors. Each website has an objective, which is to convert the visitors into customers. However, there are millions of websites available on the Internet and every site has its own layout and style. According to researchers, it takes a few seconds for a visitor to make a decision whether to buy product or service from the site or try any other alternative. This means the design of your website mostly determine the preference of a visitor and that is why most of the companies build their websites by hiring an efficient website design agency in Miami. In this article, we will talk about how efficient website design can attract its visitors, and how one can leave a lasting impression by optimizing each feature effectively.
Clear Navigation
Easy and quick navigation will help all the visitors to get the information they want easily, and this leads to building trust on your site. When visitors browse through a website, they basically try to find something in a convenient way. More than 95% respondents said that they like websites where they can find their interest easily. Thus, it is very important for an organization to design a website with clear and intuitive navigation that allow all the visitors to find their ‘interest’ easily.
Attractive but Relevant Visuals
There is no doubt that visitors like to see attractive and relevant visuals on the site. Many designers want to target the visitors through their primary image on the website because they want their prospective customers to concentrate their vision on a single point so that they can guide them in proper ways. However, you should know that the primary image of your web portal should be color-managed and bear a clear message to your customer. In addition, the image should be optimized for quick download.
Simple but Effective Content
All the contents provided on your website should be useful for the targeted visitors. You should focus on what customers are looking for or how your product can help them in the process rather than writing much about your company’s profile and what you have achieved over a certain period of time. Visitors generally prefer simple, easy to understand and short content that provides them valuable information easily. A study shows that visitors read 50% of web pages comprised with 111 words or less while the number comes down to 28% when visitors find content with 593 or more words. This means people like to read short but effective contents than can provide them right information they are looking for.
Share Buttons
You can simply enhance the credibility of your website by adding buttons for several popular social media pages through which your visitors will be able to post their opinions about your product or service.
Share buttons will allow visitors share information about your offerings with their friends. That means you will also be able to track what your customers are saying about your service. In addition, you can also track down the amount of traffic coming to your website through the social media links.
As online marketing has become one of the fastest growing industries in the world, building an efficient website should be one of the top priorities for an organization. Service providers like website design companies in Miami are doing a great job in this field.
About the Author:
Ken Gilmore is a well-known marketing professional, immensely experienced in web design in Miami. Here, he explains how website design affects the rate of conversion.
Clear Navigation
Easy and quick navigation will help all the visitors to get the information they want easily, and this leads to building trust on your site. When visitors browse through a website, they basically try to find something in a convenient way. More than 95% respondents said that they like websites where they can find their interest easily. Thus, it is very important for an organization to design a website with clear and intuitive navigation that allow all the visitors to find their ‘interest’ easily.
Attractive but Relevant Visuals
There is no doubt that visitors like to see attractive and relevant visuals on the site. Many designers want to target the visitors through their primary image on the website because they want their prospective customers to concentrate their vision on a single point so that they can guide them in proper ways. However, you should know that the primary image of your web portal should be color-managed and bear a clear message to your customer. In addition, the image should be optimized for quick download.
Simple but Effective Content
All the contents provided on your website should be useful for the targeted visitors. You should focus on what customers are looking for or how your product can help them in the process rather than writing much about your company’s profile and what you have achieved over a certain period of time. Visitors generally prefer simple, easy to understand and short content that provides them valuable information easily. A study shows that visitors read 50% of web pages comprised with 111 words or less while the number comes down to 28% when visitors find content with 593 or more words. This means people like to read short but effective contents than can provide them right information they are looking for.
Share Buttons
You can simply enhance the credibility of your website by adding buttons for several popular social media pages through which your visitors will be able to post their opinions about your product or service.
Share buttons will allow visitors share information about your offerings with their friends. That means you will also be able to track what your customers are saying about your service. In addition, you can also track down the amount of traffic coming to your website through the social media links.
As online marketing has become one of the fastest growing industries in the world, building an efficient website should be one of the top priorities for an organization. Service providers like website design companies in Miami are doing a great job in this field.
About the Author:
Ken Gilmore is a well-known marketing professional, immensely experienced in web design in Miami. Here, he explains how website design affects the rate of conversion.
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