How to write product descriptions?

If you want to write eCommerce product descriptions then you must be aware of its writing style. It’s sometime become tough to write a powerful description or a promotional kind of writing in 60 to 70 words. In this kind of writing, you have to convey the benefits and selling points of your product and include search engine key phrases that engage your target audience and help to make your web presence.

Informative, persuasive and unique product descriptions can help your ecommerce business boost your sales .It not all about that you are writing details about product, here you write to make the interest of your readers so they will become regular customer of your products.

Lots of people make a sale from fresh leads because of the way their product descriptions were written. Product features is the first thing that you need to know. Write about your product's strongest points or features are the main key.

Most important reason for writing or editing the descriptions instead of using the manufacturer's text is that their descriptions tend to focus on the features or technical specifications of a product. If you’re going to make a sale you need to focus on the advantages. Always don’t forget to think of your descriptions as your sale person at that time.

Using some tips and process will allow you to quickly master the art of eCommerce product description writing services. Once you do, you will be able to generate enticing copy that drives sales and boosts search engine positioning.

Keep in mind the target audience

It’s better if you know your customers and their expectation before. Knowing your audience totally, and understanding each segment is very important to make eCommerce product description that hits the mark every time effectively.

Make a list of the biggest benefits of the product

The steps in this process are progressive. Thus, while still keeping your target audience and its expectation in mind, always make a list of the benefits which are most important to your clients.

Know the limits of your CMS

Content management systems (CMSs) can be frustrating sometimes. Before starting to write product copy that's 150 words long with an attractive headline, you'll have to verify what can and cannot be accomplished in your system.

Incorporate search engine key phrases

Your product descriptions may be of hundreds words long. There are some important elements to write product description writing. Headline, product image and product copy are the main elements to write a perfect product description.

Write the copy

If you are a product copywriter or you understand the components of good product copy, then it's easier than you think to put together descriptions that gain more business. Keep the outline simple and you'll quickly gain speed when writing high-converting ecommerce description.

Writing your own descriptions has importance of SEO benefit; it allows you to craft the text around the keywords that you want to use for that product. Short product descriptions are far more likely to be read by your customers than long confused descriptions.


Summary- This article tells about eCommerce product descriptions, how to write them. And it tells how you can make your product description informative, persuasive and unique. It is really helpful article for those who want to boost their sales in less time.