How to write Creative Content & Headlines to dominate your competition - Ameya eMarketing

Content Tips

Before you create content, you’ll want to know who will be viewing the content and where. 

 

If readers smell a pitch, they’ll flee. Remember that “it’s not about you, it’s about them.” Customers don’t really care what you do or how you do it, only what you can do for them.  

3. Don’t be boring You may think that others might find your industry uninteresting and that no one wants to hear about it.  Write about

 • What you do, 

 • Construct your story, 

 • Describe the problems you’ve solved or  

• List helpful hints for potential customers 

 

Think about the articles you read; the blogs you follow or the videos you watch. Besides being entertaining, they address issues you find important; they teach you things about your business or about life that you need to know. Take that approach with your own content.  

 

Your Content Marketing - Ameya eMarketing may be valuable, but if your headline is mediocre, your click through rate will be low. If the headline doesn’t grab them, you’re done.  

 

There’s a big reason that platforms like Facebook, Pinterest, Google+, YouTube and even LinkedIn are so popular…people like to look at images. A great photo, conceptual illustration or video conveys a message far more rapidly and effectively than words. 

 

Correct spelling, grammar, punctuation and sentence composition can’t be stressed enough. One typo may be enough to send your reader hitting delete. 

 

Every piece of content should have a beginning, middle and end.  

 

- At the beginning, Make a promise to your reader; tell them what you’ll deliver.  - Support your promise  - Then conclude by restating, in a different way, the point you set out to make at the beginning. 

 

To make the content easy-to-read and skimmable, break up copy with subheads, use short sentences and paragraphs; bold words, bullet points, numbered lists and italicized phrases help move the viewer through your piece. 

 

Pick one point you’d like to make, one story you’d like to tell, one topic on which to focus. Your reader will thank you. 

 

Tell your viewer what you want them to do once they’ve experienced your content…call or email you, post a comment or share on another social media platforms like LinkedIn, Facebook, Pinterest, Twitter and Google+. Incentivizing viewers. 

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