How to Use Facebook Ads for Local Businesses

by Pie Chan Digital marketer

Over 6 million businesses today are advertising their products and services on Facebook. Even though we all know that Facebook started as a communication platform, but today, it is also one of the most used business advertising tools. You will be surprised how businesses today have turned their rate of conversion into success just by advertising their business on Facebook.

The thing about Facebook ads is that mostly you will see ads from popular and luxury brands thus most small businesses will think that it is practically impossible to compete with such giants and get their business promoted the same way. Even though there is a little truth to that but still with the right techniques and the strategies you can advertise your local business using Facebook ads.

So let us look at ways in which you can use Facebook ads for your local business and promote it on, one of the most widely used social media platform. Learn how you can make your business popular not only in your area but everywhere. So let us get started on the details.

1. Get your Facebook Page Ready

If you are planning on creating a presence for your business on Facebook, then the first thing that you need to do is to get the initial work done. This means that you will need to create a business profile for your business on Facebook. You can start by creating a detailed Facebook page and provide as much information as possible. Add post and engage with your customers regularly.

2. Calculate your LTV of your customers

It is very important to calculate the living time value of your customers before you start an Ad campaign on Facebook. The reason behind it is that it will allow you to decide the right amount of people that you need to target using the campaign and how much budget you will need to target your potential customers. If you are not aware of it, then you can calculate the LTV of your customers by using the formula bellow.

(Average Sale per Customer x Monthly Frequency) x 12 Months = Annual Customer Value

This formula will help you estimate the amount that you will be getting from a single customer every year. Remember that this is only average, the actual value can be higher or lower as well. This amount decides the budget that you should be spending on advertising your business.

3. Set your target audience

The next important step is to set your target audience. This is one of the most crucial steps for starting a Facebook ad campaign because you don’t set the right audience for your ad then you will be wasting your money. So you need to set your target audience based on the interests, demographics, and behaviors of the people.

The best thing about Facebook Ad campaign is that you only have to set the parameters, and Facebook will do the rest on its own. Using different algorithms, it will display your ads to the people who match your description by going through the profile data.

4. Use Engagement campaign to promote your ad

Instead of boosting your post, run engagement ads to target your audience. Engagement ads are designed to help your customers engage with your ad in different ways. Instead of targeting everyone with the same posts, you can split your audience into categories and target them using engagement ads with the help of the Ads Manager.

If you can do it all on your own, then go ahead and do it, but if you can’t handle the technology and the marketing strategies, then you can also hire a Facebook Ad Agency to do the job for you.

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Created on Jul 7th 2019 00:21. Viewed 396 times.

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