How To Tap The Bleisure Market With Hotel Software?

With the growing trends of work-life balance, the hospitality industry has started focusing on a new Bleisure market that combines both business and leisure. The amalgamation of these two terms has given rise to this term Bleisure. According to the experts from thehospitality program software
 

hospitality tenant software companies, this trendy Bleisure travel can boost the revenue of the hoteliers. With some simple initiatives and by using the hotel software, hoteliers can tap the Bleisure market which is catching up in all parts of the world. Read further to know more about this wonderful topic that brings several inputs to the hoteliers as well as the Bleisure travellers.

• Some basics of Bleisure: With the growing global economy there is a rising trend of business travellers across the globe. With Bleisure method, these business travellers can make an extended stay and make every business trip into a leisure trip and thereby make a twin benefit that increases the overall productivity of the business executives. Bleisure travel offers benefits to everyone such as business executive, employer and the hotelier. Good perks can be enjoyed without any additional travelling cost. This system works well for business travellers who travel to many countries. In the corporate parlance, Bleisure is also called as Bizcation or Workcation.
• Most of the business trips involve more meetings in a conference room and these travelling business executives are confined in this room for a long time till the meeting ends. The purpose of such meetings determines the length of the stay of these executives. Bleisure travel comes here to eliminate the boredom of such meetings and makes the people to extend their stay for a few more days to see the local places and to know the history of the destination.
• What profile Bleisure should include? With the expansion of several industries and employment opportunities, the guest profile of the Bleisure travellers are not only restricted to corporate executives but also cover many SME owners and other freelancers. The profile should also include women business executives’ across the world. The digital-savvy experts who work from homes are known as Generation Z, who can also be included in the profile.
• Hence, the types of profiles that are to be included in the Bleisure category are growing and hence hoteliers need to fine-tune their software so that all these business people are included in their system accordingly. This can be a more challenging task for the software developers while upgrading the hospitality program software in the system.
• Offer more comforts and amenities: As the concept of Bleisure is growing, hoteliers need to focus on offering better comforts than in the past. Bleisure travellers always look for various features while choosing their accommodations in the properties like yours. Such facilities include free internet, co-working space, many power outlets and so on.
• Hence, you can think of enhancing these facilities in order to attract more business travellers and when such things are offered they always prefer to make their trip as Bleisure one by spending a little bit of money. Also make some creative ideas in introducing on-site ironing, on-site fitness suite and easy check-in and check-out facilities. Hotels that offer these creative packages will surely get the right Bleisure travellers who prefer such types of hotels over others.
• Encourage repeat stays: Guest retention is the key for the hoteliers in order to improve their bottom-line. Hence retaining your customers is one of the hard things in the hotel management. It is easier to retain a customer to get a new customer. However, you need to apply lots of techniques to get repeat customers as there are several factors you need to consider to maintain their retention. Offer a personalized service for the Bleisure clients and make them as your repeat customers.

Provide an attractive repeat-stay package, so that they can even come with their families to your hotel for a vacation. Also, offer some loyalty rewards for your Bleisure guests so that they to your hotel again and again during their business trips. If you have a chain of hotels in other locations, this gesture of personalized service can work amazingly for you to retain your customers.

Now it the time for the hoteliers to jump into this new and booming trend and make their property compatible to become a bleisure hotel of choice by adapting to the ideas shared above. Hoteliers ought to ensure that they make the travel wellbeing is wired to job satisfaction. This means that business travellers stay productive and also stay longer in their jobs.

When properly administered Bleisure can add lots of fun elements and makes the business trip less stressful for continuous business travellers. The trendy term Bleisure is still in the nascent stage in the minds of the hoteliers. They need to look into this term with a clear mind and make use of it by offering several additional facilities to the targeted business travellers, who are growing exponentially in recent times

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Created on Feb 14th 2020 05:42. Viewed 250 times.

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