HOW TO START CAREER IN DIGITAL MARKETING
Do you want a career in the high-end industry with quick growth opportunities and a high salary?
A career in an industry that values diverse skill sets, from creatives and analysts to mathematicians to techies?
A career that could land you your choice of in-house or agency roles, but also lends itself to remote working and freelancing?
Then digital marketing could be the path for you.
There are currently more than 36,000 individual job listings on Indeed for the keyword ‘’ digital marketing’’.
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And between 2018 and 2023, Chief Marketing Officers are expected to spend almost $150 billion on digital marketing. With so much money on the line, it’s no wonder digital talent is in such high demand.
Under the umbrella term of digital marketing, you could choose to specialize in content marketing, search engine optimization, social media marketing, email marketing, pay-per-click, data analysis, or many more.
And here’s the best part: unlike many industries, you don’t need any formal qualifications in order to get started, although they certainly won’t hurt you either, knowledge, talent, and a drive to learn are valued by most employers far more than academic credentials. Results matter more than a sheet of paper.
In fact, until recently, you’d be hard-pressed to find any professional qualifications that focussed solely on digital. Even now they are far and few between when compared to other industries and professions.
While a degree might be nice if you want to go that route, it’s in no way necessary. I, like many people in this industry, have gotten where I am through sheer determination and hard work.
You can always check out some of the free online training courses and programs like Hubspot’s content marketing certification, or the SEO Training Course by Moz, or Google’s Academy for Ads to get a leg up on the big ideas. For social media training, check out digital marketing consultant, free on-demand training courses, and Facebook also has a ton of qualifications to help marketers get to grips with its various digital properties. The little badges and icons you earn after completing these various courses can then be added to your website or portfolio. That will help you stand out from the crowd.
One of the favorite things about this industry is how open we are about sharing knowledge and experiences.
Before we entered digital marketing, we worked for companies that treated the competition as actual rivals. It always felt very small-minded and petty. It really did not work for us or fit who as a person we are. And that is rarely the vibe that I get in the digital industry.
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