How to Secure TV Coverage for Your Client?

What’s the chief goal of PR professionals? Is it to obtain the maximum press and media coverage? Cool! What’s the second one? Every PR Agency in Delhi, Mumbai or pan India craves for getting worthwhile TV coverage for its clients. While achieving the first one is pretty manageable, the second is slightly elusive. The broadcast coverage offers enough credibility and exposure to the businesses as well as enhances the reputation of PR companies. Scheduling a television interview, or booking a radio broadcast is not everyone’s cup of tea. And, approaching journalists with a winning PR pitch is the very first roadblock!

Journalists ask for unique stories that expand their audience. Every 3 out of 4 pitches are straightaway rejected and dismissed from journalists’ desk. Your pitch becomes too important for your clients as well as the producers. It’s a matter of the fact that TVs and Radios have major clashes nowadays with digital media to gain the full attention of the audiences. So, journalists and producers are focusing more on creating interesting stories or interviews which give the audience much-needed information.

For a television interview or TV newscast, you must create a coverage pitch which has:

1.    Relevancy & Freshness

Before approaching a particular news show or producer, first, identify the relevancy of your story to them. Is your client’s company or business niche relevant to the current news? What are the hot-topics on which your client can give the opinion? Expert PR consultants in Delhi think it important that every pitch must justify these two things to attract TV journalist’s attention.

2.    Significance

Is your idea or topic can be a news story for two months or was it two months back? Are you giving some useful and unique insights into what has already been discussed or will be pulled off? Even this needs to be exemplified in your PR pitch as TV segments are very critical about it. If you are doing PR for startups, then the insights should be data-driven, useful and attention-grabbing for the viewers.

3.    Less promotional content ideas

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Created on Jun 12th 2018 05:37. Viewed 284 times.

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