How To Rank On Google? Online Visibility Tips For Podcasts, Audio Productions

by PRC Agency PR

How important is written content in online visibility? VERY important. In fact, many experts have cited written content as the BEST way to improve your ranking in major search engines such as Google or Bing!

So how does this affect voice talents?

Quite a lot, too actually. Discussing this further in a new report, Voices talks about the value of written content, even for audio productions.

Read the whole report at https://www.voices.com/blog/key-role-of-written-content

The new report highlights the importance of search engine optimization (SEO) in your brand’s online visibility. Unless otherwise optimized, a brand – regardless of its genre – can fade into mediocrity. One of the best ways to improve its performance is to have well-written and SEO-rich written content.

But how does this apply to audio production? Simple: through transcripts! Transcripts of a podcast should be made available to popular search engines. Google, for example, can’t “read” a podcast, and will only analyze what is written down. Unless the title of the podcast show, or it's episodes, is full of SEO content (in which case, it’s probably a scam and full of nonsensical words smashed together), a podcast can become invisible amid all its competition.

It is crucial for podcasts to be well-written. A great transcript, filled with SEO keywords, can dramatically improve the online visibility of a brand.

Nevertheless, written content offers more benefits than just SEO content. The new report states that more than 80% of people trust written content for its authenticity. Whereas podcasts are mostly valued for their entertainment value, written content is generally seen as a more trustworthy source. Audio productions can use this to their advantage and ensure that their podcasts, and their accompanying transcripts, are well-researched.

Voices is the world’s #1 voice talent marketplace. The key to their success is recognizing where audio production can add value to your brand. They provide talent in all aspects of voice production, from podcasts to voiceovers to narration.

Though based in Ontario, they serve clients around the world. New to the service? Please schedule a discovery call with the team to assess which service would be best suited for you.

It’s really about finding the balance between audio production and voice acting and transcripts. Go to https://www.voices.com so you can learn more.