How to Promote a Mobile App successfully? 7 Critical Steps to follow

Posted by WeDig Techsolutions
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Jan 11, 2016
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Do you know 1000 mobile apps launch every Month, less than 1% of them will be giant?

I create and think ideas for new application almost daily. But hard parts are turning my ideas into reality.

According to me apps come in all forms but I categorize in to three main categories –

1.      Apps that cater to a need

2.      Apps that make task easier

3.      Apps that are for Entertainment.

Successfully launching a great app is hard. At WeDigTech I have seen thousands of application come through and in my past helped apps get thousands of downloads.

Frankly speaking it is very critical to get the app into a lots of users hands. 

How we do it. Let me explain and get step-by-step lessons

1.      Setup Facebook Page and Twitter Account: - yes these are two must have marketing the initial idea of your app. You can use Instagram, Tumblr and Pinterest etc. whatever is best for your app.  Why these tools because social media is a great weapon for marketing. Users spent lots of time on social channels and you can catch them through Facebook page and twitter account. 

2.      Create a landing web page for App: - You can download a mobile app landing page template from w3school.com and modify according to your app idea. You can use MockUPhone, Promotee to make a screenshot for your app and use on your web page.

3.      Promote your Landing page to everyone you have Met :-  Share your idea and landing web page with all your friends on social channel, post it on your Facebook page and twitter account. Ask for likes, tweets and sign ups. Hustle!

4.      Post your mobile App to beta launch websites: - There are many beta websites for the newest apps that are coming soon. I recently launch a number of apps on many websites and get thousands of sign up.

5.      Use Promotion Tool:  I always use tools for promoting my app. Here are the must have tools to help you work with those and improve your app.

1.      UserVoice:  Mouth publicity and feedback is the key of successful app launch or any business. With UserVoice you can add a small widget into your app where your app user can send feedback directly to you on how they like the app and its lacks.

2.     Crashlytics: When you develop a new app it’s going to be buggy, but where it is breaking? Crashlytics is a great tool to help you fix the error and bugs.

6.      SMS to download: - A lot of large apps have used this technique on their app promotion. This is finniest way to get your user from the inbox to the app store on their device. There various tools available for SMS take less time to send SMS to users.

7.      Ask for Reviews: - “Ask and be patient to wait for an answer.”  In App store millions of app available but it show only highly rated

Apps so make sure you are asking your apps user to review your app.

It is very simple make pop up alert for asking for review while they are using your app or download.

 

After launching your app write a good content and share on various industry blogs and get a link back to your app web page or directly to your app in app store. Promote both app and web for great success. I hope above tips will help you to boost your app downloads. You can also share your tips with readers for betterment of this post.

 

Thank you!

 

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