How to Promote a Mobile App successfully? 7 Critical Steps to follow
Do you know 1000 mobile apps launch every Month, less than 1%
of them will be giant?
I create and think ideas for new application almost daily.
But hard parts are turning my ideas into reality.
According to me apps come in all forms but I categorize in to
three main categories –
1.
Apps that cater to a need
2.
Apps that make task easier
3.
Apps that are for Entertainment.
Successfully launching a great app is hard. At WeDigTech I
have seen thousands of application come through and in my past helped apps get
thousands of downloads.
Frankly speaking it is very critical to get the app into a
lots of users hands.
How we do it. Let me explain and get step-by-step lessons
1.
Setup
Facebook Page and Twitter Account: - yes these are two must have
marketing the initial idea of your app. You can use Instagram, Tumblr and
Pinterest etc. whatever is best for your app.
Why these tools because social media is a great weapon for marketing.
Users spent lots of time on social channels and you can catch them through Facebook
page and twitter account.
2.
Create a
landing web page for App: - You can download a mobile app landing
page template from w3school.com and modify according to your app idea. You can
use MockUPhone, Promotee to make a screenshot for your app and use on your web
page.
3.
Promote
your Landing page to everyone you have Met :- Share your idea and landing web page with all
your friends on social channel, post it on your Facebook page and twitter
account. Ask for likes, tweets and sign ups. Hustle!
4.
Post
your mobile App to beta launch websites: - There are many beta websites
for the newest apps that are coming soon. I recently launch a number of apps on
many websites and get thousands of sign up.
5.
Use
Promotion Tool: I always use tools for promoting my app. Here
are the must have tools to help you work with those and improve your app.
1.
UserVoice:
Mouth publicity and feedback is the key of successful app launch or any
business. With UserVoice you can add a small widget into your app where your
app user can send feedback directly to you on how they like the app and its
lacks.
2.
Crashlytics: When you develop a new app it’s
going to be buggy, but where it is breaking? Crashlytics is a great tool to
help you fix the error and bugs.
6.
SMS to
download: - A lot of large apps have used this technique on their app
promotion. This is finniest way to get your user from the inbox to the app
store on their device. There various tools available for SMS take less time to
send SMS to users.
7.
Ask for
Reviews: - “Ask and be
patient to wait for an answer.” In
App store millions of app available but it show only highly rated
Apps so make sure you are asking your apps
user to review your app.
It is very simple make pop up alert for
asking for review while they are using your app or download.
After launching your app write a good
content and share on various industry blogs and get a link back to your app web
page or directly to your app in app store. Promote both app and web for great
success. I hope above tips will help you to boost your app downloads. You can
also share your tips with readers for betterment of this post.
Thank you!
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