How to plan and design a website

by Simons Andrew Managing Partner

A Perfect Guide to Plan and Design an Impactful Website for Business

A website is the main marketing tool of any company that desire to establish their business online in the global market. Then simply designing and developing a website, it is very important to take some elements seriously into consideration to reach the top position in the market and reach a huge population. Unlike the traditional market, competition has become tougher in the online world, therefore to survive in the industry, it has become very important to develop an effective website that attracts millions of customers and business opportunities.

An effective website requires more planning and preparation. A professional website designer can help you save more time and money in addition to developing an effective website. Here follows a guide to perfectly plan and design an effective website for a company.

What are the main Objectives to consider before planning?

As a part of planning, the foremost thing to consider is the approach and objectives of the website. Here are some considerations:

1. What is the company hoping to achieve?

2. Who are the targeted audience?

3. What category does the company fall into, such as; informational, eCommerce, educational, social networking and more

4. Does the website need to be visually effective?

5. Should the website be simple or complex?

6. Should the website be promotional or informational?

7. What conventions should be followed?

8. Should the website be two-way application?

9. Should the website be interactive?

10. Does the website need images and sound integrated to make it more interactive?

How to Plan a Website?

After taking the objectives into considerations, now it is time to plan the website. Here are 4 steps to plan a website:

Whom to target:

The foremost thing to do while planning a website is to prepare the website thinking about targeted audience and message content to be conveyed. Determine the category of people or audience to be targeted and try to plan the website in a similar way.

Determine website features:

This is another aspect to consider while planning. It is essential to determine the features of the website according to the business type and targeted audience. Some websites may require streaming music and videos. At the same time, remember, a website requires a regular update on blog and content to keep it active and live with the visitors. This will help to achieve the goals easily.

Design aesthetically:

The way website look is very important. There are infinitive templates available for website designed under different platform. However, choosing the right one is very important, as the design created must impress the visitors and make them stay for a while than simply leaving in a fraction of a second. Using appropriate images can build a better environment to the visitors and this may also make them stay and surf around the website.

Creation of site map:

This is an other essential thing to be considered, as site map can help to identify any defaults in the content and help to improve visitor’s experience. This will help to understand, how many pages needed for a website to make it informative, effective and interactive.

A good planning results a good design. Making use of the latest trends and technologies specially designed for website designing can help building an effective and profitable company website. Graphics with 3D animations also help in designing an interactive and catchy website that impresses your visitors and turn infinitive leads.