HOW TO PLAN A LINKBUILDING STRATEGY?

Do you want to carry out a linkbuilding strategy but do not know where to start? We tell you the steps you must follow to plan a linkbuilding strategy!

1 - Analysis of the competition - As in any strategy, we will first need to study our competitors, analyzing the quantity and quality of their links through the different specialized tools available to us such as Ahrefs or Majestic.

In this sense, it is important to pay attention to values ​​such as the domain authority, the trust flow (quality links), Citation Flox (number of mentions received from other pages), etc ...

Of course, these metrics must be compared with ours and thus we get a real idea of ​​the state of our project related to our direct competition.

2- Set goals

Putting ourselves to short and long term goals, it will be easier to establish the different linkbuilding strategies.

For this, we can use Ahrefs and know the number of links we get every 15 days or each month, as well as the amount our competitors receive. With this information, we will establish an average and we will know where we are and where we want to go.

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3- Choose the most appropriate anchor text

In this section, we have to use the keywords that we have chosen at the time of organizing our SEO strategy.

For example, if we are dedicated to selling branded watches, we will make a list of anchor texts based on common keywords: Buy branded watches, branded watches for men, branded watches for women, brand watches, cheap branded watches, etc..

In the same way, it is convenient to find the anchor text that our competition uses in each link to have more ideas about possible terms.

4- Copy the links of the competition

Using the specialized tools to analyze the backlinks of our competitors and exporting them to an Excel spreadsheet, we will know which pages are linking them and what linkbuilding strategies are being carried out.

If we detect that some links are giving good results, we can try to link ourselves there too.

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5- Get free links

Before starting with more elaborate link strategies, you need to get as many free links as you can. Having analyzed the links of your competition, you will have left many sites where you can get them as profiles in social networks, directories, etc ...

Also, you can leave links in specialized forums, but always trying not to fall into spam but contribute something interesting with your comment.

Also, you must verify that both the directories and the forums are authoritative sites and that they are not penalized by Google.

6- Select the strategy to use

Once you know that the status of your competition, the anchor texts that you are going to use and you have obtained free links, it is time to start selecting more complex link building strategies:

Here are the top resources for SEO link building